The brand has launched an OOH activity in the Delhi NCR region to catch eyeballs.
IndiaMART, an online marketplace for businesses, has rolled out a train wrap in Delhi to catch eyeballs. It has taken the Delhi Metro Yellow-line route plying from Jahangirpuri to Huda City Centre and the Blue line route from Dwarka to Noida.
The wrap features brand ambassador Irrfan Khan, giving away the brand message ‘Kaam yahin banta hai’. IndiaMART claims to be the first company to join hands with Delhi Metro Rail Corporation (DMRC) to run a brand-wrapped metro on this key route
Read the story at http://www.tennews.in/indiamart-boards-the-delhi-metro/