IndiaMART Buy Leads Declared Undisputed Leader of Innovation in Online Space at Manthan Awards 2013

  • IndiaMART Buy Leads wins Manthan Award under E-Business & Financial Inclusion Category
  • Strengthens belief in the creation of buyers marketplace
  • Over 1 lakh Buy Leads generated in a month

New Delhi, January 03, 2014: An evening of felicitation unfolded recently in New Delhi amongst a group of innovative and brilliant entrepreneurs. Taking center stage in E-Business & Financial Inclusion Category, IndiaMART Buy Leads beat eight other finalists to emerge as the undisputed winner in the Indian online space. The Award was also given to Ekti Bari Ekti Khamar from Bangaldesh. A special mention was made to Artoo for its use of mobile application and cloud based technology to speed up loan disbursement by mutual fund institutions and improve field staff productivity. It was a nail biting finish with the finalists giving each other a stiff competition.

Appreciation flowed in from all quarters including the Board Members. Sharing words of encouragement, Mr. Dhruv Prakash Former Managing Director (India) – Leadership and Talent Consulting, Korn/Ferry International, Rajesh Sawhney, Founder, Super Angels of India and M. K. Chouhan Managing Director, Mahendra & Ardneham Consulting (P) Ltd. showered praises and said, “Congratulations! Innovation is motherload of growth. Keep innovating.”

On the win, Mr. Dinesh Agarwal, Founder & CEO, IndiaMART.com, said, “We are delighted to have won the Manthan Award. Our commitment to offer affordable and low cost solutions to the SMEs was the reason behind Buy Leads conceptualisation. Through this, we aim to empower buyers and give them a level playing field.”

The Award is a pat on the back of IndiaMART.com for their efforts towards building a buyers marketplace after setting up a successful suppliers marketplace. The Buy Leads is based on the pay per lead model and creates an ideal situation for buyers and suppliers. While suppliers pay for the leads that they find relevant, buyers get competitive quotes from genuine and interested suppliers. The service has been designed in such a way that comes at a very low price to the user.

The success of the service can be gauged from the fact that this buyers marketplace hosts over 1 lac Buy Leads from buyers every month. It also has a huge base of repeat customers leveraging the benefits of this platform which points towards product satisfaction among buyers.

The Manthan Award is a first of its kind initiative to recognize the best use of ICT and digital tools to create holistic and comprehensive impact on people. It was launched on 10th October ‘2004 by Digital Empowerment Foundation in partnership with World Summit Award, Department of Information Technology, Govt. of India, and various other stakeholders like similar organisations engaged in promoting digital content inclusiveness in the whole of South Asian & Asia Pacific nation for development.

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