On the IndiaMART platform, the buyer does not need to search, sort and select. We have RFQ system, where buyers can put in an RFQ on IndiaMart and suppliers can contact the buyers. And we run analytics on the data we receive to understand the location preference.
Every month a million plus RFQs are getting consumed by some 60,000-70,000 suppliers only. And these buyers and suppliers leave a lot of footprints; hence here we use data analytics very effectively.
We have data from 30 million+ buyers and 2 million+ supplier’s and deliver over 10 million business inquiries. So if we take last 5 years data we will have around 500 million business inquiries that IndiaMART has delivered. And now we are trying to sniff through that data to find out the trends and make it more analytics driven.
We are also looking at supplier’s self on-boarding. For example- 80% of suppliers that signs up are on IndiaMART’s mobile application and they could receive enquiries and RFQ alerts as they happens and can chat with the buyers. We are also working on mobile CRM for suppliers.
Q. How are SMAC technologies influencing the seamless customer experience?
We are more excited about mobile as the technology because we get location, access to the user’s address book and photo gallery. So our strategy is that all the three sets of users will remain there, desktop user will remain on desktop, there are occasional users who come on mobile website and there are the power users who use the application. All these users have different requirements and has to completely co-exist.