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A small business owner working in a small neighborhood can now turn his nukkad shop into a shop for millions of people – all thanks to the rise of marketplaces in India. Be it a wholesaler looking for bulk purchase leads, or a retailer connecting to fill up the inventory, a marketplace today provides you everything at one place – the convenience, affordability and variety.
As a seller, if you know the entire process from start to finish, selling online can be a rewarding experience. Even if you don’t know, IndiaMART has got your back. Here is a step-by-step guide for a seller looking to start their online journey.
- Setting up your shop: The Digital Doorway: Depending on the kind of business you are in (wholesale/retail), choose the type of marketplace you wish to start your journey with. If you are a B2B seller, https://seller.indiamart.com/ is the right place for you. If you are into retail, the list of D2C marketplaces run long. All you need to do is register yourself as a seller, fill in basic details such as business name, GSTIN, registered address and name, business type, email ID etc. The process remains same for almost every marketplace.
- Creating the perfect catalogue: Once the login and basic details are done, time to work on the portfolio. Add in the products you’d like to sell, their descriptions, visuals (3-4 photos from different angles), price points to make sure every buyer who clicks on your product gets all the relevant information he needs. For a B2B platform like IndiaMART, make sure to add quantity and price per piece.
- Buyer engagement – Building relationships: The digital doorway is now open for the customers to enter and glance through. But it doesn’t stop here. For every buyer who reaches out to you with a buying enquiry, respond quickly with all the required information. This responsiveness and information helps him make a better decision, thereby increasing the chances of conversions. On IndiaMART, the sellers can see buying requirements pre-hand, and decide whether you would like to engage with the buyer or not.
- Seal the deal – The Joy of Sold: Once you have built the right relationship with the buyer and convinced him on the product, its time to seal the deal. Align the delivery timelines, quantity needed, payment terms and dispatch the product. As soon as you do that, the joy of sold and the money will be on its way.
- After sale experience: However the journey doesn’t end here, because running a business is not a one day thing. Once the product is delivered, always remember to put in a follow up message or a call to understand the buying experience, customer satisfaction and if there are any improvement areas.
Successful selling is a learning process. The buying leads might not be converted in one day, but they will convert one day for sure. Therefore, never stop trying, and never stop selling online. Continue to improve the catalogue one step at a time and rest will follow.