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Nothing describes the importance of visuals than the saying – ‘A picture’s worth a thousand words. In an evolving ecommerce landscape, wherein searches are moving beyond just text, use of visuals, vernacular and voice are becoming a norm.
In such a scenario, having a brand presence with no/limited visuals is a concerning space to be in. Today, consumers take a second to scroll and a split second to make a decision whether they want to engage with your brand or not. Thus, it is absolutely essential to make a long lasting impression on customers’ minds in that split second you have, and that’s where visuals play a strong role.
But how do you do that? Read below to understand how you can use the power of visual storytelling to your digital customers.
- Images that command attention: Clean, well-lit, high quality pictures with distraction free background (primarily white) can help in showcasing your products in an informative and flattering style. It also helps in maintaining a consistency across your product line, helping customers make a connection with your brand image. For instance, Zara is known to showcase extremely off the beat poses of their in order to showcase their product range, immediately creating a mind recall for consumers.
- Multi-angle coverage: A product showcased from all angles is a product showcased well. A customer would always like to have a near-offline experience before buying a product online, which means, he/she may not be able to touch and feel the product but he/she will definitely see how it looks from all angles. Today, 75% of online shoppers rely primarily on product photos when deciding on a potential purchase.
- Contextual real-life imagery: Showcase a product’s usage across real-life scenarios, as customers don’t relate to the product but they easily relate to a situation. While selling cookware, showcasing the use-case of that cookware in your kitchen will help in understanding the usage of the product better.
In addition, technical considerations play an important role in elevating your catalogue online. This includes
- Use of high-resolution images
- Optimizing file sizes for fast loading without sacrificing quality
- Ensuring image responsiveness across all devices (website, android, iOS, app)
- Inclusion of descriptive alt text for all product images, with detailed captions that describe what visuals convey
For small businesses who don’t have the means or skills for the same, no need to worry! Simply register on https://seller.indiamart.com/ and start your digital journey with us. You can login to buy paid services like MDC (https://corporate.indiamart.com/indiamart-paid-service-mdc/) which starts at as small as INR 3000/month and the IndiaMART team will clean up the visuals for your catalogue on your behalf.