New Delhi, 16th September 2020: IndiaMART InterMesh Ltd., today announced that Bajaj Consumer Care has engaged the services of IndiaMART platform to target potential customers of FMCG products range in the B2B category.
On this development, Mr Jaideep Nandi, MD, Bajaj Consumer Care Ltd. said, “Looking at the current trend of increasing consumer traction on the e-commerce platforms due to the coronavirus pandemic, it is the right time to expand our footprints into online B2B consumer market segment. Today, IndiaMART is the go-to marketplace for all types of businesses with a pan India coverage. We are hopeful to strengthen the online reach and visibility of Bajaj Consumer Care FMCG products with the increased digital presence.”
IndiaMART, is the largest B2B online marketplace in the country with over 100 million registered users. IndiaMART exploits the latest in technology like artificial intelligence, machine learning and data analytics to leverage the robust behavioural matchmaking that connects suppliers with relevant buyers and vice versa, helping businesses to scale up with increased exposure on India’s largest online marketplace.
The e-commerce sector in India has witnessed tremendous growth in recent years, and the pandemic has brought in a new wave of consumers looking for contactless buying. The rising internet and mobile penetration in India have resulted in the rapid adoption of the e-commerce model of business and it is estimated to become a $230 billion industry by 2028 accounting for almost 10% of the retail market.
Speaking on this development, Mr. Dinesh Gulati, COO, IndiaMART InterMESH Ltd., said, “Enterprises all over the world are looking to explore digital channels to expand their reach and visibility, to target new customers not being serviced directly through existing sales and distribution networks. Online has become the new norm especially post the Coronavirus outbreak, wherein the businesses are trying to explore the digital way of doing business. IndiaMART provides an enabling marketplace and a large ecosystem to buyers and sellers to expand their reach and penetration.”
He further stated, “In the last six months we’ve witnessed above 40% growth in buyer traffic for consumer care products such as hair oil, face creams and sunscreen, and over 100% for hand sanitizer. This association will enable Bajaj Consumer Care with an alternate sales channel to reach high intent buyers easily.”
Today, more and more businesses are utilizing digital mediums for generating leads backed with insights into the consumer mindscape. Digital platforms like IndiaMART provide a significant understanding of the way people are engaging online for enquiries, purchase decision making and sales. Several enterprises are already generating leads from potential buyers through IndiaMART’s Enterprise Solutions initiative, thus unlocking the digital way of doing business. Today, more than 350+ leading brands across major industries like Healthcare, Construction Equipment, Oil & Lubricants, Generators, Commercial ACs, Farm Equipment, Hand and Power tools, Commercial Vehicles are executing plans to generate incremental business growth through their association with IndiaMART.
About IndiaMART
IndiaMART is India’s largest online B2B marketplace for business products and services. IndiaMART makes it easier to do business by connecting buyers and sellers across product categories and geographies in India through business enablement solutions. IndiaMART provides ease and convenience to the buyers by offering a wide assortment of products and a responsive seller base while offering lead generation, lead management and payment solutions to its sellers.
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Today, organically we have been able to get 107 million registered buyers, Dinesh Agarwal said
Dinesh Agarwal is the founder and CEO of IndiaMART.com, India’s largest online B2B marketplace for small and medium enterprises. Dinesh founded the company in 1996 and since then has steered it to become the world’s second-largest B2B marketplace today.
Prior to taking a plunge into entrepreneurship, he is Computer Engineer from HBTI, Kanpur worked with industry leaders such as HCL Technologies (America), Center for Development of Telematics (C-Dot) and CMC Limited before returning to India. His rich experience spans over 20 years in the field of Internet, Networking & Systems Development and Consulting.
In an interaction with Mamta Maity, indiainfoline.com, Dinesh Agarwal, founder and CEO of IndiaMART.com said, “our beta is 73 crores for the quarter as compared to 37 crores last year, same quarter. This shows 100% yoy growth but it is primarily because the current quarter was under severe lockdown, so we had a lot of cost savings, one-time temporary cost savings.”
We posted a total revenue from operations about Rs153cr in this quarter and it is about 4% yoy growth despite the fact that there has been a clear impact on the economy and MSMEs in general during the quarter due to the pandemic and lockdown. Our beta is 73 crores for the quarter as compared to 37 crores last year, same quarter. This shows 100% yoy growth but it is primarily because the current quarter was under severe lockdown, so we had a lot of cost savings, one-time temporary cost savings.
So, two kinds of cost savings are possible one which is permanent automation and lead cost-saving and another, which were temporary like some rental waiver we received some salary waivers we received from employees. So that is why the data has jumped almost double.
We have about fixed 6 million suppliers who are listed on our platform with the 68 million products and services spreading across 100,000 product categories and we have a paying customer base of 1,33,000 now on an average revenue per customer of about 45,000 rupees. We get about over 60 million visits on our platform every month by the buyers by traffic and 82% of them are coming on our mobile website and mobile apps. And a hundred percent of this traffic is organic traffic. We do not spend any money on advertising or anything else. Today, organically we have been able to get 107 million registered buyers. Every month we do more than 40 million barrels’ supplier matchmaking. From last many years our growth rates have been in the range of 25 to 30%.
So, I think current challenges from last one year if you see the economy was already growing through pain of first there was a demand slowdown because of the last two-three years of an economic slowdown. For example, last year in September, October, they have reduced the corporate tax from 33% to now 25%. And for the new manufacturing companies, the taxes reduced to even 20% or lower. So, I think the government is trying it’s big with the GST now nationwide shipment of goods has become easier.
So, I think the current challenge remains that economies under lockdown. And most of the company’s sales and service used to happen. Now two-thirds of our sales and service used to happen through by way of Field Sales operations and since our customers are under lockdown as well as we cannot send our people because of the fear of the corona and we do not want them to spread out into the market. So, I think that is what is the current challenge.
The benefits side, we are sitting on a strong balance sheet. We are still a profitable company. We do not have debt and we have a very good brand advantage that we have gained over the last many years and it has only strengthened in the last couple of months. So, I think there are challenges and opportunities that are there which will help us grow the business and help the nation in a better manner.
So, I think most of our businesses in India are not India 80% of our customers and 80% of our buyers are in India. So, in terms of the named customers, you can name some of them. Like for example, we have as I told you, Tata Steel is our customer Tata Motors is our customer, Airtel, customer Bosch has been around estimated canon has been our customer. curcuminoids have been our customer. ABB is our customer. Siemens is our customer; Philips healthcare is our customer. So, we have customers in different industries.
We believe that the worst is behind us and I think we will start to at least stabilize our business operations this quarter. Ever since the last one has happened from June. The business has started to do better. Yes, of course, the uncertainties continue as the coven. No fear looms. But we believe that you know, Delhi, Mumbai kind of cities, maybe the worst is behind us. So, I think next quarter should be better than the previous quarter for sure.
In terms of initiatives for the employees, I think we have taken multiple employees for multiple initiative first, we as a company never had a work from home systems and operations set up. So, I think in one, we did not lay off any person in different tires. We have about 5000 people 4700 people; we did not know lay off any single person.
And for the partners, which are basically mostly our customer partners. I think we have been able to operate, first of all, work from home to be able to answer their queries to be able to serve them properly. Number two, anybody who came back to us and said that our business is under lockdown, and we cannot pay you renewal. We have given them an extension so that when their business opens up again, they can start to pay. So, we have given the moratorium to our customers and partners. So I think many of our low level low, low salary staff which used to work in our offices, like, no sanitation staff or canteen staff or security staff, we have continued to give them you know, as part of our CSR initiative, we have continued to help them from there.
So I think multiple areas that we have worked upon to help our employees not only help our employees help our company brand also, secondly, during the last three, four months, I think IndiaMart has played a very important role in making sure that the health and sanitization and safety and food products are available to Indians at large because nobody knew where could you get a PP kit from, or nobody knew where could you get a face mask from or nobody knew. Where could you get a face shield or a ventilator or oxygen cylinder. India might be the probably all leap source which had access to these suppliers, and we worked innovatively, we call each and every supplier to say can you make for facemask Can you make news clipper Can you make elastic for facemask Can you provide us you know if you are a helmet maker Can you provide make face shield So, we have and we have quickly turned prime minister also said that from almost zero p peak manufacturing in India now we are a surplus PP gate manufacturer in India suddenly you know we are becoming an exporter of that similarly many medicines and food supplies we were the only supplier if you needed disinfectant.
You must have seen disinfectant sprays happening by multiple governments and multiple municipalities, corporations, these disinfectant chemicals were made available on India Mart site I think we have done a great service. Great help in making sure that our health workers our medical needing people and our food needing people do not at least get to in the lockdown a time at least get to know who is supplying what. So that has that is that has been our key agenda over the last two, three months.
New Delhi, 13th August 2020: Atlas Copco has engaged services of IndiaMART marketplace to target potential customers by leveraging the platform which is a one-stop-shop for all business needs. Speaking on the significant development, Mr Chandrashekhar Pathak, Business Line Manager, General Industry Division, Atlas Copco Tools & Assembly Systems, said “We are focused to increase our presence in the remotest parts of the country. Partnering with IndiaMART would help us in increasing our visibility, reach and in generating business inquiries from tier 1, tier 2 towns in addition to metros.”
As brands started realising the power of a digital channel as a pertinent enabler to scale their business, more and more brands were encouraged to explore the domain. IndiaMART, an easy-to-use platform with an audience from various industry segments coupled with its AI and ML-driven behavioural matchmaking and tech-enabled simplified solutions, helps enterprises in garnering high-quality leads.
“IndiaMART is a marketplace for all types of businesses with an unmatchable scale. Hence post joining hands with IndiaMART we are looking forward to targeting high intent audience hailing from various industry segments like aerospace, automotive, general assembly, energy, oil and gas etc. It would also help us in understanding the customer requirements, behaviour and in suggesting an optimized solution that would increase the value for our customers”, Mr Pathak added.
In today’s world enterprises are increasingly looking to explore B2B digital channels to expand their reach and visibility in order to target new customers bases, which are unserviced directly through existing sales and distribution networks. IndiaMART a pioneer in B2B digital e-commerce with over 60% market share in the segment, provides an enabling marketplace to businesses to expand their reach. With this, the platform has evolved into a one-stop destination for all businesses.
Commenting on the growing trend towards digitization among established corporate brands, Dinesh Gulati, COO, IndiaMART, said “Leading brands started realizing the power of a digital platform, especially in the COVID times when leveraging online channels have become a basic prerequisite for all businesses. We’ve always aimed at being instrumental in not only opening a new channel for business promotions, lead generation and a platform to widen reach but also in hand-holding businesses to smoothen the transition from offline to the online medium. We will continue to work and employ new-age technologies to ensure that enterprises garner exponential growth, by deploying IndiaMART’s digital channel which will help them not only in penetrating better into existing markets and in opening new markets for growth, but also in tapping the online medium with ease during this crisis in which we all are in.”
Today, businesses are utilizing digital mediums for generating leads backed with insights into the consumer mindscape. Digital platforms like IndiaMART provide a significant understanding of the way people are engaging online for enquiries, purchase decision making and sales.
Several enterprises have already expanded their business through IndiaMART’s Enterprise Solutions initiative, thus unlocking the digital way of doing business. Today, more than 350 leading brands across major industries like Building & Construction, Commercial Vehicles, Agriculture & Farming, Material Handling Machines & Systems, Hand & Machine Tools, Healthcare Equipments & Supplies, and Oil & Lubricants have partnered with IndiaMART and are witnessing business growth.
About IndiaMART:
IndiaMART is India’s largest online B2B marketplace for business products and services. It is a platform that connects buyers and sellers across borders and time-zones through business solutions. IndiaMART provides ease, and convenience to the buyers by offering a wide assortment of products and a responsive seller base while offering lead generation, lead management and payment solutions to its sellers.
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New Delhi, 4th August 2020: IndiaMART InterMesh Ltd., today announced its partnership with the Bengaluru based outdoor gear brand Wildcraft India Pvt Ltd. to engage the services of its platform to target potential customers for its new line of SupermaskTM and PPE kits. The firm, in April, forayed into the Personal Protective Gear (PPG) segment by launching the re-usable respirators and PPE Kits amidst the COVID-19 outbreak.
IndiaMART, the largest B2B online marketplace in the country with over 100 million registered users would significantly strengthen the reach and visibility of Wildcraft’s reusable SupermaskTM and PPE Kits. In the last six months, IndiaMART has witnessed a substantial traffic growth in the personal protective gear category due to the pandemic and has become the go-to place for selling PPG products for major brands like Wildcraft India Pvt. Ltd.
Speaking on this partnership, Mr. Gaurav Dublish Co-Founder, Wildcraft India said, “Over the last few months, Wildcraft has had an opportunity to serve the nation and its citizens with its world-class PPG products meant to keep civilians, and frontline fighters protected in the long run. The partnership with IndiaMART allows us to leverage their platform to further expand our footprint in some of the remotest regions of the country. Through this B2B platform, we look forward to providing opportunities for employment to retailers and distributors in difficult times like these.”
IndiaMART exploits the latest technologies like artificial intelligence, machine learning and data analytics to leverage the robust behavioural matchmaking that connects suppliers with relevant buyers and vice versa, this helps businesses to scale up and offers increased exposure on India’s largest online marketplace.
Speaking on this development, Mr. Dinesh Gulati, COO, IndiaMART InterMESH Ltd., said, “During this pandemic, we’ve tried to serve not only the businesses but also the nation at large by ensuring that all COVID related products are available on our platform. Besides having businesses providing products like surgical masks, PPE kits and ventilators/BiPAP/cPAP machines, we’ve also brought in unique COVID products like nano mist sprayer, coronavirus stickers and posters, foot door opener, car partition, coronavirus incubation box, sneeze guard, mobile sanitizer and others. IndiaMART has witnessed an incremental surge in inquiries for these products, like inquiries for nano mint sprayer and mobile sanitizer shot up by 31 and 11 times respectively in the month of June 2020 if compared with the inquiries they generated in April 2020. This shows there was a demand for these products and IndiaMART as a platform ensured their easy availability.”
He further added, “Online channels have surfaced as an easy and a cost-effective medium for businesses during the present times, and with this increasing digitisation, enterprises have also started realizing the power of a digital platform as a demand generation channel and as a chief enabler for their businesses. IndiaMART not only aims at digitally enabling the brands but also strives to increase their visibility and reach even in the remotest parts of the country through a tech-enabled easy platform. Today, many leading brands across industries are leveraging IndiaMART and are exploring the digital way of doing business.”
IndiaMART is a pioneer in the B2B digital e-commerce with over 60% market share in the segment and provides an enabling marketplace to buyers and sellers to expand their reach and penetration. Today, IndiaMART has a registered user base of over 100 million, the largest in the B2B e-commerce market segment in India. Presently, 35% of the traffic on IndiaMART comes from the metro cities and the remaining 65% from tier 1, tier 2 and smaller towns.
Enterprises are utilizing the digital mediums for generating leads backed with insights into the consumer mindscape. IndiaMART provides a significant understanding of the way people are engaging online for enquiries, purchase decision making and sales. More than 350 leading brands across major industries like Healthcare, Construction Equipment, Farm Equipment, Hand and Power tools, Commercial Vehicles, etc, are executing plans to generate incremental business growth through IndiaMART.
About IndiaMART
IndiaMART is India’s largest online B2B marketplace for business products and services. IndiaMART makes it easier to do business by connecting buyers and sellers across product categories and geographies in India through business enablement solutions. IndiaMART provides ease and convenience to the buyers by offering a wide assortment of products and a responsive seller base while offering lead generation, lead management and payment solutions to its sellers.
About Wildcraft India:
Wildcraft is a brand born for open air. Whether it’s a hill or a mountain, the forest or the countryside, the great outdoors can invigorate you like no other, and Wildcraft – India’s leading head–to–toe outfitter – equips you with the means to experience it.
With deep investments in building manufacturing expertise across Karnataka & Himachal Pradesh, Wildcraft commands a leading position in the outdoor & tactical gear space on the back of R&D led product-innovations, distribution and an exceptionally credible brand positioning.
Wildcraft India, headquartered in Bangalore with manufacturing plants in Bangalore (Karnataka) & Solan (Himachal Pradesh), is an Indian-born outdoor and tactical gear firm incorporated in the year 1998. Since its inception 22 years back, the company has transitioned from a hobbyist ‘garage’ brand to an Rs. 1000cr revenue firm committed to enabling and enhancing India’s pursuit of the great outdoors. Wildcraft India’s product portfolio includes winter jackets & rain-cheaters, Bermudas & convertibles, outdoor tees & shorts, all-terrain shoes & sandals, versatile backpacks & duffels, tactical rucksacks & combat kits, trekking & camping accessories, & today hazmats & respirators for pursuits like travelling, backpacking & trekking. The company caters to the diverse needs of the country with a portfolio of three brand –
Keeping the business’s philosophy of “rekindling the explorer, & embracing the unknown” at its heart, the company has forayed into various unchartered categories. Wildcraft India products are designed to work with, & not against, the elements and are available in over 200 exclusive stores and 1,00,000+ multi-branded stores in over 1000 cities in India & across the globe. Wildcraft’s astute R&D capabilities were recently put to test by the India Defence establishment. After 3 years of rigorous research, & multiple user-testing & samplings across extreme conditions, Wildcraft has designed & developed, for the Indian Armed Forces a technical rucksack after rigorous research & development efforts have been selected for supplies to the Indian Army.
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