IndiaMART

“An investment in knowledge pays the best interest.” – Benjamin Franklin

This is something that IndiaMART as an organization understands and promotes. Encouraging the employees to learn more, acquire more knowledge and break the barriers, has been IndiaMART’s innate goal.

We consider education as an investment and hence over the years we have curated special educational programs that would bolster our employees skill set further. One such immensely successful initiative is iLEAP, that was launched in 2014. Over 400 employees availed this sponsored opportunity, and successfully acquired their desired degree from the best institutions of the country. Through this program we aimed at offering our high-potential employees with a unique opportunity to empower themselves with knowledge, design and develop their existing skills, and enhance their ability for future leadership roles.

Besides this, IndiaMART continued to unearth various other avenues to hone our employees abilities further. With the aim of equipping our
mid- level managers to face bigger challenges at work we wanted to create a program that would take them through a journey that will expand their horizon and broaden their perspective on the overall organization, specifically keeping the internet based service industry in mind.

Hence, with the interest in creating the future leaders, IndiaMART launched the Emerging Leaders’ Development Program (ELDP) in partnership with one of the best institutions of the country, Faculty of Management Studies (FMS). ELDP was a 7 month long program. During this period mid-level managers learnt the trick to augment their managerial skills, decision making skills and develop holistic problem solving capabilities. Varied participants were selected for this program from across the verticals. This helped in promoting cross-learning and cross-functional understanding away from an office environment.

Mr. Sumit Maheshwari, CHRO, IndiaMART
“For most of the candidates this opportunity was very aspirational. An association with an institute of repute was something that did excite a lot of people. With this what came along was a very high expectation about what they will be taught. Hence, we created an extremely focused curriculum, unlike most of the management programs which are more often than not generic in nature and are designed for enabling someone with basic management concepts.”

ELDP was like a case based learning program, and involved people sharing their experiences and their challenges. The curriculum revolved around understanding the importance of managing data and analytics, understanding the customer orientation, and nurturing the problem solving attitude.

Many of the candidates were actually MBA aspirants and they at some point were chasing the ‘red building of dreams’. On receiving this opportunity, the candidates left no stone unturned. Attending all the sessions every Saturday involved a lot of personal investment on the part of the candidates, which they were able to do very successfully. With such an enthusiastic bunch, who are always on the lookout to enrich their knowledge, IndiaMART will never cease to create the best possible opportunities to nurture these minds further.

Hence, let’s Celebrate Learning!

In the age of digital services, brands more often than not miss out on having a personal touch with their customers. A year back this was exactly what we realized at IndiaMART and launched “Learning Centre” – a customer connect initiative to meet them every month across the country.

Tanu Kaushik, Product Owner “Learning Centre was envisioned to enrich communication with our customers and guide them about maximizing their performance on our platform. Over the last year, we have managed to connect with customers across our major markets, understand their learning needs, the challenges they face in everyday business, and their expectations from the platform. It has not just been a training platform for them, but a learning tool for us as well. Learning Centre has helped us in sensing the pulse of the market, thereby, allowing us to build better products for our customers, build stronger relationships with them and grow together in this process.”

Starting from our Peeragarhi branch in Delhi, the initiative has now scaled up to 16 centers connecting with over 5000 sellers across India.

Through the sessions, the newly on-boarded sellers are provided with personal support and are helped to grow their business through education about the IndiaMART platform. The other important aspects of business with IndiaMART, such as BuyLead Consumption, Lead Manager and Pay with IndiaMART are explained elaborately in the sessions. Similar sessions are also conducted for the premium customers, in order to keep them updated with latest product updates.

The programme has not only helped our sellers but it has also helped the IndiaMART employees to hone their skills further, and come out as expert presenters. In the due course of the process they have garnered a comprehensive knowledge about the platform and the product. They have then instilled the knowledge acquired amongst their team members as well. This has helped the entire team to grow together.

Listen to what our Sales Leaders have to say about their experience at the Learning Centre.

Abhishek Anand, Regional Sales Manager “Through this session, we actually found out the gap between what we deliver and what’s actually being utilized by our sellers. Moreover, sellers got a platform to hear success stories of other suppliers present in the session and understood that low ROI in 90% case is due to low engagement on IndiaMART. Overall I benefited on a personal level, my confidence in our services grew by ten times, especially when every session ended with numerous compliments from customers about IndiaMART.”

Jinny Ashok Achtani, Zonal Manager “Many a time, the partners who have garnered comprehensive knowledge about the platform, went back and imparted their knowledge to other clients of IndiaMART and hence created a great network effect for our brand.”

Knowing how a product is being perceived by our sellers is extremely important for every product manager, although it’s not easy to get this feedback. Here, the Learning Centre came as a robust opportunity for IndiaMART Product Managers to understand the seller’s thought-process, to explain their products better and to learn the changes that must be brought in to increase customer satisfaction.

We asked one of our product managers to share his experience at the Learning Centre. Here’s what he has to say!

Akashdeep Goldy, Product Manager “Visiting Learning Center, and conversing with the sellers to clarify all their doubts, is one of the most enriching activities that I have experienced. It bridges the gap between the customers and IndiaMART. After the Learning Centre sessions, I have received calls and messages from sellers who expressed how the session has helped them. I still have contacts with many whom I have met in the various sessions.”

With one year gone by and many more years to come, we hope that we will continue to keep our partners happy and hitched while helping them bolster their business in the most effective way possible.