IndiaMART

#JaisaChahiyeWaisaPaaiye: IndiaMART’s new ad makes a case for its customised wares

jaisachahiyewaisapaaiye

Online marketplace IndiaMART has unveiled its newest campaign. The digital-led film aims to highlight the portal’s unique value proposition of offering customized products to its buyers. Bang In The Middle, IndiaMART’s AoR has created the film.

Sumit Bedi, vice president – marketing, IndiaMART said, “In the clutter of marketplaces, IndiaMART is the only one offering customized products as per the buyer’s need. Whether it is furniture for your office or handicrafts for home decor or machinery for your factory, we can fulfill any demand because of a strong base of more than 25 Lakh sellers. We keep hearing from our buyers about how IndiaMART helps them get products tailored according to their needs and not just run-of-the-mill products. And that is what inspired us to roll out this #JaisaChahiyeWaisaPaaiye campaign.”

Titled ‘Jaisa chahiye, waisa paaiye’, the tongue-in-cheek film depicts a hunt for an ‘exotic’ elephant to emphasise how consumers no longer seek only the easily available option in the market. Using humour and curiosity to strike a chord with the audience, the ad aims at showing the e-marketplace’s ability to tap into the inexhaustible possibilities of a buyer’s demands.

Watch the ad here:

Naresh Gupta, chief strategy officer and managing partner, Bang in the Middle said, “IndiaMART is not the usual brand. It’s a pioneer and thought leader. It is the definitive place where the small business owners come searching for growth and profitability. As a brand, IndiaMART has to build its expertise with the small business owners, and yet come across as a warm and friendly place which powers millions of small businesses across the country. We have ensured that the market sees value in differentiated offerings of the brand”.

Added Anirban Sen, executive creative director, Bang in the Middle, “For us, the goal was to create a campaign where the extensive advantages offered by the brand gets highlighted without dehumanising its image. We have portrayed the benefits of choosing IndiaMART while creating a fun and quirky image, which is synonymous with the brand.”

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Defying Layoff Trends, E-Retailer IndiaMART To Invest ₹50 Crores In Up To 40 New Offices

Huffington Post

At a time when Indian e-retailers are cutting staff amid financial pressures, business-to-business (B2B) online marketplace IndiaMart is on an expansion drive, with plans to open 35 to 40 new offices, and hire 500 people this quarter alone, Dinesh Agarwal, IndiaMart’s Founder and CEO told HuffPost India.

 Noida-based IndiaMart plans to invest ₹40 to ₹50 crores into the new offices, said Agarwal, adding each branch would receive about ₹1 crore. IndiaMart currently employs 3,500 staff in India across its 65 offices.

IndiaMart primarily serves the domestic wholesale small-to-medium B2B market and its platform currently connects over 30 million buyers to over 2.5 million suppliers that trade a variety of products ranging from hard-to-find industrial tools, fasteners, automobile parts, electrical equipment to karaoke machines and DJ systems.

The company is also investing heavily into its tech platform that underpins its online marketplace model. Just this week, it brought on Amarinder S Dhaliwal, formerly chief operating officer of Micromax YU, as its chief product officer, who will be responsible for leading product innovation and strengthening its consumer brand.

IndiaMart is targeting 20 new Indian cities for its expansion including both tier-one and tier-two cities such as Lucknow, Varanasi, Panipat and Yamunanagar where the retailer is seeking to boost its footprint, Agarwal said, adding a large chunk of the new offices will comprise sales staff.

Over the past few years, IndiaMart has grown rapidly, clocking ₹300 crores in sales last year alone, a jump of 45 per cent over the previous year, said Agarwal, adding the company has been “cash-flow positive” and profitable for some time. Its gross merchandise value (GMV) grew about 50 per cent to₹30,000 crores last year. It hopes to make ₹2,000 crore in revenue by 2020.

One strong driver behind the company’s strong growth has been its target niche of small and medium-scale enterprises and providing them customer leads and enterprise tools. For example, it provides a number of online tools to small enterprises that help with managing sales leads, and manage customer relationships.

Unlike large enterprises like hotels that collect e-mail IDs, which help them engage in sophisticated marketing, small enterprises don’t have the resources to manage sales and marketing, he said.

“We give them mobile [customer relationship management], online diary tools and a proper follow-up systems,” he said.

So far, IndiaMart has raised a total of $33 million in funding, with a $20 million series round it raised in January. Its investors include Intel Capital, Amadeus Capital, Westbridge Capital, Quona Capital, and Benett Coleman & Co. Agarwal owns the majority of the business, with the private equity investors owning about 30 per cent, and 10 per cent of the company owned by its employees.

IndiaMart also has plans to file for an initial pubic offering (IPO) in India in the next 12 to 18 months, said Agarwal.

 

IndiaMART ropes in Amarinder Dhaliwal as Chief Product Officer

Economic Times

Online marketplace IndiaMART has appointed Amarinder Dhaliwal as its chief product 14195236_10154295840780027_1472032071197980498_oofficer, said a company statement issued today.

Dhaliwal will work towards strengthening the user experience, creating a consumer-centric brand and leading product innovation. He is an an IIM Ahmedabad and IIT Delhi alumnus, and comes with an experience of more than 20 years.

Prior to joining IndiaMART, Dhaliwal was the chief operating officer of Micromax YU, where he created and launched YU as an innovative mobile brand. He has also had an entrepreneurial stint as the co-founder and CEO for private label e-tailer DoneByNone. Apart from internet and e-commerce, his experience spans across media businesses, finance and investment banking.

“With his entrepreneurial and intrapreneurial experience, Dhaliwal will spearhead the product innovations and development at IndiaMART. He is a key hire for us and we look forward to his leadership in ramping up our value proposition to cover all aspects impacting SMEs,” said Dinesh Agarwal, founder and CEO, IndiaMART.

Dhaliwal has successfully created and led highly engaging digital brands in the past and his expertise will help the firm in creating a globally competitive product experience for its users, said Agarwal.

‘Dhaliwal’s expertise in the internet space will be an asset as IndiaMART creates an ecosystem that’s at the intersection of commerce, payments and finance to serve millions of Indian SMEs that have come online,” said Bhavani Rana, partner at Amadeus Capital, investor of IndiaMART.

“As internet becomes pervasive, IndiaMART is well positioned to leverage its understanding of SME needs as for a lot of SMEs their first brush with internet was through IndiaMART. I am happy to join the strong leadership team here that has digitised millions of Indian businesses. The company’s vision to build a customer-centric brand excites me the most about my role,” said Dhaliwal on his appointment.
IndiaMART offers a platform and tools to over 26 million buyers to search from over 33 million products and get connected with over 2.2 million suppliers. Founded in 1996, the company has over 3,500 employees located across more than 65 offices in the country. Its existing investors include Intel Capital, Amadeus Capital, WestBridge Capital and Quona Capital.

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My Summer of 2016 at IndiaMART

#IMakers (3)

Working as an intern at IndiaMART has perhaps, been one of the most amazing experiences of my life.

Initially I thought of IndiaMART as some boring or dull company, but once I entered the office, my viewpoint completely changed. IndiaMART has one of the coolest offices in the industry. It is colorful, boisterous and the work environment is very lively and vibrant.

I believe you can gain maximum benefit from people’s experience and knowledge when they are the most approachable and patient while guiding you in your work and I was fortunate enough to have such guides during my brief tenure at IndiaMART.

On my first day of joining itself, I was treated as an active member of IndiaMART which made me give my best performance every time I undertook a task. I was introduced to my team and got a very warm welcome from the entire department. Everything was new for me and hence I could feel myself “on pins and needles”. I was very nervous, but at the same time, I was very excited as it was my first industrial internship. All my apprehensions regarding my work profile and how I’ll manage things came to an end when I met my mentor who was not only kind and knowledgeable but also knew how to teach a trainee the nuances of internship program which I have experienced for the first time.

 

I have learnt ample of things from IndiaMART. Today, I see myself as a completely changed person. IndiaMART not only gave me the much needed reality check to face and understand the industry competition but also gave me some really good friends and teachers that I will cherish for an entire lifetime. The industry exposure that I received during my internship will always be valuable guide for me in the future. The working environment at the company was that of encouragement, warmth, innovation and synergy. These qualities make IndiaMART a stand apart.

The amount of dedication and professionalism I saw in the employees working for the company motivated me even more to work hard in life. During the eight weeks that I was at IndiaMART, I also understood the mindset and functioning of the corporate world.

I can write a pamphlet, wait, maybe a novella about this. But let me use a pun to describe this: I feel I belong to the team.

Most of the things I have bragged about above? Courtesy of ideas and wisdom from some of the best mentors, guides, teammates, I have.

IndiaMART has surely played a pivotal role in my life!

About Srishti Manak

Srishti Manak worked as the Public Relations Intern at IndiaMART from June’16 – July’16. She is a student of B.A.  Journalism (Hons.), Delhi University.

 

IndiaMART, AKTU sign MoU to boost skill development

IndiaMART-signs-MoU-with-APJ-Abdul-Kalam-Technical-University-(AKTU)-to-boost-skill-development-&-employment

Business Standard

India’s largest online marketplace IndiaMART and A P J Abdul Kalam Technical University (AKTU) has announced signing of a Memorandum of Understanding (MoU) to promote skill development and equal employment opportunities to the affiliated colleges of the University.

A one of its kind association, the university is collaborating with a corporate to provide employment opportunities to its cluster of colleges by organizing pool-campus placement drives.

More than four lakh students will be benefited from this MoU as IndiaMART will provide industry trainings and job opportunities to the students of various under-graduate and post-graduate courses like B.Tech, M.Tech, MBA, MCA which are affiliated to the University.

“In the past four years, IndiaMART has hired over 700 professionals from AKTU. These professionals have shown immense talent in various roles like product management, technology and sales. We are excited about this association,” said Founder and Chief Executive Officer of IndiaMART, Dinesh Agarwal.

“We will also provide relevant training to the students, especially in the Digital space. I believe that industry should reach out to the educational institutions to fill the skill gap by providing them with a holistic and job-centric learning environment. Our efforts will be directed towards boosting employability and industry-readiness of these students by preparing them for the hiring needs of corporates,” added Dinesh Agarwal.

“This is a path-breaking association for AKTU as we will be able to provide equal employment opportunities to our affiliated colleges. The students will gain a lot from the expertise of IndiaMART in the digital space and the industry training that they will offer,” said Vice Chancellor of AKTU, Vinay Kumar Pathak.

IndiaMART seeks to hire management and technology graduates from the University. The company had said earlier that it is planning to expand its team in the financial year 2016-17 to expedite growth and customer acquisition. This MoU will create a room for career growth of the students.

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IndiaMART signs MoU with APJ Abdul Kalam Technical University (AKTU) to boost skill development & employment

IndiaMART, India’s largest online marketplace and APJ Abdul Kalam Technical University, Asia’s largest technical university have signed a Memorandum of Understanding to promote skill development and equal employment opportunities to the affiliated colleges of the University.
This is a one of its kind association as it is for the first time that a University is collaborating with a corporate to provide employment opportunities to its cluster of colleges by organising pool-campus placement drives. More than 4Lakh students will benefit from this MoU. IndiaMART will provide industry trainings and job opportunities to the students of various under-graduate and post-graduate courses like B.Tech, M.Tech, MBA, MCA which are affiliated to the University.
“In the past 4 years, IndiaMART has hired over 700 professionals from AKTU. These professionals have shown immense talent in various roles like product management, technology and sales. We are excited about this association as apart from extending our internal employment opportunities to these students, we will also provide relevant training to the students, especially in the Digital space. I believe that industry should reach out to the educational institutions to fill the skill gap by providing them with a holistic and job-centric learning environment. Our efforts will be directed towards boosting employability and industry-readiness of these students by preparing them for the hiring needs of corporates ,” said Dinesh Agarwal, Founder & CEO of IndiaMART.
IndiaMART will also assist the University in revamping their curriculum according to the latest industry requirements. The first step in this direction would be to implement a digital marketing course and initiate project based learning for the students.
“This is a path-breaking association for AKTU as we will be able to provide equal employment opportunities to our affiliated colleges. The students will gain a lot from the expertise of IndiaMART in the digital space and the industry training that they will offer,” said Vinay Kumar Pathak, Vice Chancellor, AKTU.
IndiaMART seeks to hire management and technology graduates from the University. The company had said earlier that it is planning to expand its team in the financial year 2016-17 to expedite growth and customer acquisition. This MoU will create a room for career growth of the students.

Technology is the core of SME innovation: Emerging Business Forum

  • 6th edition of IndiaMART’s annual SME meet kickstarts in Ahmedabad

Ahmedabad, August 6, 2016: India is a market of opportunities, and entrepreneurs need to innovate 360-degrees; not just in products, processes and designs but also in execution. Within this, technology supports new and emerging businesses with proven methodology and tools to put their best innovative foot forward.

This was the conclusion of the inaugural leg of IndiaMART’s 6th Edition of Emerging Business Forum (EBF), held in Ahmedabad. The EBF is an annual ideas and knowledge exchange programme for SMEs conducted by IndiaMART, India’s largest online marketplace connecting buyers and suppliers, in association with ZEE Business. Starting its 6th edition from Ahmedabad, the Forum will go to 13 cities pan- India like Delhi-NCR, Mumbai, Jaipur, Indore, Kolkata, Chandigarh, Bengaluru, Surat, Pune, Hyderabad and Ludhiana.

With Business Innovation at its core, the Ahmedabad meet – attended by 200+SMEs — flagged off a series of multi-city exchange programme celebrating the spirit of entrepreneurship of the Makers of India – the  MSMEs.

Dinesh Gulati, Director, IndiaMART, said, “IndiaMART has been playing a pivotal role in engaging MSMEs / SMEs of the country through its market place as well as various other on-line and off- line initiatives and EBF happens to be one of the key initiatives in that direction only. In the past 5 seasons of Emerging Business Forum, we have travelled across the country to interact with more than 50,000 SMEs and gave them a platform to interact with various industry leaders, successful entrepreneurs, policy makers and financial institutes. Business Innovation is a key factor to leverage many new entrepreneurial ventures and SMEs to the centre stage in India’s growth story. They are already on their way to become potential market leaders – some of them have even joined the ‘Blue Chip’ club within 3-7 years of their beginning. Technology has become an integral building block for most of these successful companies. They show that much more can be achieved given that MSMEs contribute 22% of GDP in spite of the fact that almost 45% of Indian manufacturing has its base among the emerging and small businesses. At IndiaMART we are sure that encouraging innovation along with their entrepreneurial spirit is the key to emerging businesses raising the bar for themselves.”

The speakers of the session included Mr Madhup Agrawal, Sr. Vice President IndiaMART, Mr Pradyumna Vyas, Director, National Institute of Design, and Mr Shailesh Patwari, President GCCI, among others. The stalwarts of the Industry shared their insights on the National and the Gujarat SME ecosystem.

Gujarat has long been referred to as the ‘Land of Entrepreneurs’ given Gujaratis’ business prowess and zeal. The state has been among the foremost to ensure a robust SME sector supported by excellent technical skills, expertise, business-friendly eco-system and proactive government initiatives. Such ground-level advantages have led to highly productive units within. A large number of manufacturing units in Gujarati are now being run by entrepreneur-turned-technocrats successfully catering to the global market. E-commerce has also helped SMEs go beyond the state’s boundaries.

Experts at the EBF highlighted Gujarat opting for progressive commercial models such as Cluster-Based Development Programme. The state has identified 76 manufacturing sectors to invest in where MSMEs have ready and active participation. This will not only ensure a robust manufacturing base within the geography but also encourage cross-vertical participation from the state business community.

The Ahmedabad EBF session specially stressed upon digitization to augment SMEs role in India’s growth. In order to be competitive, SMEs need to integrate technology in their businesses to keep pace with market trends, negotiate and improve overall operations, the participants said.

Read the coverages here.

Emerging Business Forum Season 6 – Ahmedabad

 

Online B2B firms continue to lure venture capital

Financial Express

FC Page 10

Read full article: http://www.mydigitalfc.com/news/online-b2b-firms-continue-lure-venture-capital-370

Every team member adds to your startup culture

Times of India

IndiaMART in TOI