Campaign Trail: Work That Works

ET Brand Equity

Feat: Good Day, Mid-Day, Oyo, Michelin, Star Sports, IndiaMart…

This column will feature ads that caught the reviewer’s attention for the right reasons, released or live during the week gone by. The hunt is for real work that cuts through the clutter from a consumer perspective, work that breaks new ground, work that elevates communication in the category, with an admitted bias towards campaign-able ideas.

IndiaMart – Bada Aasaan Hai

The role the brand plays in the life of a business and the entrepreneur/s behind it comes through; so does the promise of making it easier for them. It also appeals to the smaller businesses, saying nothing is too small. This is a feel-good hat tip to the businesses IndiaMart seeks to partner. The unhurried storytelling helps.

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