& Korea Trade-Investment Promotion Agency Announce Joint Initiative to Support Korean & Indian SMEs

  • Launch an exclusive Korean Products Pavillion on to help Korean SMEs connect with Indian Buyers & vice versa
  • Assist in increasing bilateral trade between the two countries
  • Mr. Kim Dong-Sun, Administrator, Small & Medium Business Administration provides impetus to the initiative with his presence
  • Mr. Dinesh Agarwal, Founder & CEO, delves on how the alliance would benefit SMEs in both countries
  • Mr. Moon Seok Choi, Director General, KOTRA, New Delhi also graced the occasion

New Delhi, 23rd March, 2011: Opening a new chapter in the bilateral trade relations between India and Korea,, India’s largest online B2B marketplace along with Korea Trade-Investment Promotion Agency (KOTRA) have joined hands to open growth avenues for both Indian and Korean Small and Medium Enterprises (SMEs). alongwith KOTRA, today, announced the launch of online business matchmaking platform ‘Korean Products Pavillion’ on bringing Indian buyers and Korean suppliers at the same market place.

Mr. Kim Dong-Sun, Administrator, Small & Medium Business Administration, South Korean Government provided impetus to this initiative with his presence at the launch ceremony which took place at Korea Business Incubating Center, New Delhi. Also, present at the event, Mr. Dinesh Agarwal, Founder and CEO, elaborated on the growth opportunities to be provided by this new Korean Products Pavillion to both Indian and Korean SMEs. Korean contingent comprising of Mr. Moon Seok Choi, Director General, KOTRA New Delhi, along with other KOTRA officials, SMBA officials and Korean Business representatives in India were also present at the launch. This alliance seeks to establish strong business networking relations between the two countries.

Delving on the significance of the Joint Initiative, Mr. Dinesh Agarwal said, “Both India and Korea are witnessing an upswing in their bilateral trade with the estimate standing at around $24 billion for the next five years. This high growth scenario gives us a perfect opportunity for a strategic alliance with KOTRA to jointly catalyse business opportunities between SMEs in India and Korea., today, proudly plays host to over 1 million registered and nearly 5 million global buyers across various industries and verticals. Together with KOTRA, we are aiming to replicate our success with Korean suppliers too and help them reach out to Indian buyers.”

Upbeat about bilateral trade between India and Korea, Mr. Kim Dong-Sun said, “I believe that this initiative will strengthen bilateral trade between the two countries – Korea and India… There is a good scope for Korean businesses in India. For this,, as a leading B2B company, will play a very good role in promoting Korean businesses. To begin with, there are 19 Korean suppliers which are registered with In next two-three months, we are expecting around 100 Korean businesses to explore Indian market through”

A landmark event for Korean suppliers and Indian buyers, the initiative will enhance trade prospects and boost online business between them. As part of the alliance, will host an exclusive Korean Products Pavillion on its website which will allow Korean suppliers to showcase their businesses, products and services and thus, seek business partnerships with a large number of Indian buyers who frequently use for their sourcing needs. All the listed Korean companies will be able to access the Indian market through IndiaMART’s wide network.

Through this joint initiative, Indian businesses will also get access to a large number of Korean products and services. They will be able to interact with Korean suppliers as per their sourcing requirements. Aggregation of multiple suppliers on a single platform would enable them to derive a good value and get better quality products and services to meet their needs. They will also be able to benefit from the business services extended by KOTRA to facilitate easy trade between India and Korea.