Online Rakhi gift by – The new-age thread of brother-sister relation

New Delhi, August 16, 2007: “Pyar Ki Dori Ne Sansar Bandha Hai”, an old Hindi film song on brother-sister bonding still holds relevance in the world of Internet. Rakhi or Raksha-Bandhan is an Indian festival marked by a customary tying of a colorful band on wrist of every brother by his sister, while she gets a return gift from him symbolizing his love and promise to protect her. Over the years, this festival has become a perfect occasion for brothers and sisters to exchange gifts.

rakhi-thaliTill a few years ago, Indian brothers or sisters residing away from their siblings had to contend themselves by exchanging wishes or online greetings. changed the trend by launching online Gifts delivery service during Rakhi, in the year 2000, and it was an instant hit! And since then, for, Rakhi has been the biggest festival of all. This year too, has done a special section with a stunning variety of Rakhi gifts, mithai, thali, etc. that can be ordered on click of a mouse to be delivered almost anywhere in the world.

Sending Rakhi gifts online holds numerous benefits for customers- ease of selecting from a diverse collection of Rakhis from comfort of one’s home/office, optional modes of online payment, timely and hassle-free delivery at the door steps of your loved ones, and online tracking of orders to name a few. “Whether a Rakhi needs to be sent to the outskirts of Canberra, in the middle of the rodeo country or to the hills of Alaska, can do it splendidly”, says Manan Sharma, Managing Director, Indian

“I always thought ordering gifts online would be more expensive than buying and sending gifts directly from the market. After trying, I can confidently say that sending gifts to my brother is not only easy and hassle-free, but also costs the same. You even find more variety, save on the effort of packaging and dealing with courier services!” says Maithili, whose brother resides in San Francisco, US.

toy-1And if you thought Rakhi options online cannot be as colorful as the ones in your neighborhood market, think again! offers an unmatched collection of Rakhis and gift hampers sourced from a variety of regions. One can not only find gifts options ranging from simple & designer Rakhis, to Rajasthani Rakhis, Lumba, Zari Rakhis, Mauli Rakhis, Rakhi Threads, Silver Rakhis, Gold Rakhis, Designer Rakhis and Pearl Rakhis, but also mix-&-match to order a mélange of hand-picked offerings in very attractive traditional packaging and at highly affordable pricing! In addition, Special combo packing such as the bhaiya-bhabi (Lumba) rakhi sets, rakhis with sweets, rakhi with chocolates, and even rakhis with a traditional puja ki thali give everyone at home a reason to celebrate.

One section that you just can’t miss is that of Kids Rakhis carrying hand-crafted soft rakhis in shapes of superheroes and cartoon characters like Spiderman, Mickey Mouse, Tweetie, etc.

Indiangiftsportal even offers delivery of flowers and a variety of sweets like mithais, chocolates, cakes, etc. The perishable nature of such items makes it almost impossible for anyone to send it to remote areas. promises to deliver even these items, and fresh!

In a short span of seven years, has become and established brand in the global online gifting domain by way of strategic marketing, discount affiliations, sponsorships and search engine rankings. advertises through some of the top-notch platforms like Google, Yahoo, Rediff, Pay4click and various print publications. also sponsors – an informational portal on the festival of Rakhi.

With over 10,000 buyers per day on the site, alone contributes 25% of all overseas orders for Rakhi. The figures also indicate that e-commerce in India is no more a distant dream. Indian Net users are catching up with their western counterparts in terms of confidently using ecommerce websites and using credit cards and other payment modes.

“I was always vary of using my credit card for online shopping till I learnt that it is actually much safer than handing it over to be swiped in a restaurant or at a petrol pump away from your eyes,” says Manyata, an MBA student from Mumbai who has sent a special puja-ki-thali to her brother in the Canberra, Australia. She is thrilled that “Thanks to Indiangiftsportal, this time Samarth will get everything he needs. Usually, he runs from pillar to post to get the Tikka (roli & chawal).”