www.IndiaMART.com: a 3D gallery of the virtual market

Data Quest,

Online Shopping

apan, with a population of 125 million people, boasts of 2302 shops on the web, out of which 20 percent deal in food and beverages. In addition to the large corporations, many small companies are also effectively using the Net, especially those involved in distribution of books, news, information services, and food products. There are magazines also for reporting and advertising on the Internet. However, in India, it is online shopping but with a difference. The Indian entrepreneurs are operating within limitations-though a few innovative minds have developed a unique model for shopping on the Net. If shirt is what you want to buy, the address to be watched out is http://www.cdshirts.com. The site, owned by one of the largest retailers of shirts in India, provides for the purchase of the various models being marketed. All that a person has to do is to choose, click, and order.

However, now starts the tricky part of the whole deal-the payment problem. Here the showroom has adopted the traditional VPP mode of payment. The site, designed by Rediff-on-the-Net, is a pilot project. “As and when circumstances allow, we would like to include electronic payment also,” says Ajit Balakrishnan, MD, Rediff-on-the-Net.

And if it’s pizzas or burgers that you wish to bite into, click on to http://www.indiamart.com. The site is a 3D gallery of the virtual market. The participating shops include the Delhiites favorite eat-out Nirula’s. The site has been developed using contemporary standards of VRML. It also provides shop-space to companies like USHA Beltron, Seer Global, Oswal Overseas, Dharampal Satyapal Group etc. The site has been developed by Delhi-based InterMESH Systems. And for stocking your cupboards with the latest and best designer wear, click on to indiafashion.com, which displays an array of creations from leading Indian designers like Rohit Bal, JJ Vallaya, Ritu Beri, and Ritu Kumar. If need be-these high-profile designers will also churn out an exclusive creation for you, if you email your measurements to them. The payments here again are made through the traditional modes of payment mode such as VPP.

– PK SUBBALAKSHMI in Delhi.