The Asian Age
The social media craze of selfies, velfies and Dubsmash seems to have given some employees a new direction in their team building activities
Selfies, velfies (video selfies) and Dubsmash seem to have become more than personal boredom busters. Some companies are cashing in on the craze of these social media tools for team building purposes. Traditional pursuits such as group lunches, boot camps and weekend retreats are gradually being replaced by things such as Dubsmash and selfie competitions and employers are using these new age popular tools to connect better with their employees and break traditional workplace hierarchies. The aim is to make the work environment more engaging, especially in offices where the average age group of employees is within 25-30. Since these exercises are already popular, they promptly engage employees and utilise the time they spend on social media, productively.
IndiaMART, India’s largest online marketplace connecting buyers and suppliers organized an engaging discussion forum for the SMEs in Vadodra. The discussion pivoted around important aspects like how GST is expected to change the way business is being conducted presently, the road ahead and the role it would play in pushing the economy forward.
Local e-commerce portal IndiaMART has appointed Bang in the Middle as their creative agency.
The agency will be responsible for driving integrated marketing communication for IndiaMART, which will involve formulation of brand strategy and brand communication and management across traditional and digital media.
‘Highlights the importance of simplification and unification of taxation in catapulting small businesses to reach new heights of success’
Vadodara, July 24, 2015: : IndiaMART, India’s largest online marketplace connecting buyers and suppliers organized an engaging discussion forum for the SMEs, IndiaMART Emerging Business Forum, (in association with ZEE Business) at The Gateway Hotel, Akota Gardens, Vadodara. The acclaimed forum under the key theme, “GST – The Big Move – Simplifying Taxation for MSME’s” focused on how Goods and Services Tax will act as an enabler of the Government’s ‘Make in India’ initiative and the role simplified taxation would play in helping SMEs chart success. Mr. Madhup Agarwal, Business Head, New Initiatives, IndiaMART was the speaker at the event.
Best Media Info
Taking a key step towards upping its marketing ante, online marketplace connecting buyers and suppliers, IndiaMART, today announced the appointment of Bang in The Middle as its creative agency. The agency would be responsible for driving integrated marketing communication for IndiaMART, which would involve formulation of brand strategy and brand communication and management across traditional and digital media.
Brand Equity- The Economic Times
In a bid to up its marketing ante, online marketplace IndiaMART has assigned its creative business to independent agency Bang In The Middle. The account was won after a multi-agency pitch that also had Ogilvy & Mather and the incumbent agency McCann Worldgroup in the fray.
IndiaMART, India’s largest online marketplace connecting buyers and suppliers organized an engaging discussion forum for the SMEs. The discussion pivoted around important facets like the steps required to enhance the participation of Indian industries in trade, support expected from the government and how ensuring timely and adequate financing options can reduce the cost of trade and streamline logistical processes.
Great Lakes Institute of Management, Gurgaon, a premier management institute in the country, commenced the academic year of its 6th batch of PGPM Energy (2015-2017) in a ceremony held at India Habitat Centre, New Delhi. The ceremony was addressed by the honourable Chief Guest Shri Praveer Sinha, CEO & Managing Director, Tata Power Delhi Distribution Ltd.
Mr. Veeraj Jain and Mr. Bhupinder Jain, Owners
Bahubali Woolen Mills
Such is the passion possessed by the owners of Bahubali Woolen Mills, Veeraj Jain and Bhupinder Jain, who laid the foundation of their venture in the early 1990s, carrying forward the legacy of their father and grandfather who had started the business of Raw Wool.
The brothers then expanded the business by converting it into a spinning unit. They emerged as the pioneers of change, by introducing a new thread in the market, commonly referred as ‘Felted Yarn’, which generated a great response in the market.
It was not a rosy beginning for their business, as they could manage only one machine to manufacture carpet yarn when they started. But with sheer hard work and dedication, they grew with time and now possess multiple units of carpet and blanket yarns, thus increasing the production.
“In blankets, we are manufacturing polar fleece blanket, woolen blanket, acrylic blanket, cotton and thermal blanket. In carpets, we manufacture woolen carpet, woolen daris, woolen rugs and supply globally.”, says Bhupinder Jain.
The IndiaMART Association
Bhupinder Jain adds “Our company got associated with IndiaMART 7 years ago.” He was optimistic to reach out to a larger customer base through the platform, as he was receiving genuine enquiries post his association with IndiaMART, which helped increase the sales of the company tremendously.
“Over the period of time, as our business expanded, we upgraded our plan with IndiaMART” said Veeraj Jain who envisioned his company achieving greater heights with the support of IndiaMART.
From 1990 to 2014, Bahubali Woolen Mills has had a growth rate of 50-60%, and they credit their success to IndiaMART.
Another Happy customer in the kitty!
The Hindu Business Line
AHMEDABAD, JULY 22:
Enthused with the arrival of biggies like Tata Motors and IndianOil on its platform, the country’s largest online marketplace IndiaMART, connecting buyers with suppliers, is targeting to increase business on its platform by the MSMEs and others from an estimated Rs 20,000 crore in 2014-15, to Rs 30,000 crore in FY16.