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Online marketplace IndiaMART has appointed Amarinder Dhaliwal as its chief product 
officer, said a company statement issued today.
Dhaliwal will work towards strengthening the user experience, creating a consumer-centric brand and leading product innovation. He is an an IIM Ahmedabad and IIT Delhi alumnus, and comes with an experience of more than 20 years.
Prior to joining IndiaMART, Dhaliwal was the chief operating officer of Micromax YU, where he created and launched YU as an innovative mobile brand. He has also had an entrepreneurial stint as the co-founder and CEO for private label e-tailer DoneByNone. Apart from internet and e-commerce, his experience spans across media businesses, finance and investment banking.
“With his entrepreneurial and intrapreneurial experience, Dhaliwal will spearhead the product innovations and development at IndiaMART. He is a key hire for us and we look forward to his leadership in ramping up our value proposition to cover all aspects impacting SMEs,” said Dinesh Agarwal, founder and CEO, IndiaMART.
Dhaliwal has successfully created and led highly engaging digital brands in the past and his expertise will help the firm in creating a globally competitive product experience for its users, said Agarwal.
‘Dhaliwal’s expertise in the internet space will be an asset as IndiaMART creates an ecosystem that’s at the intersection of commerce, payments and finance to serve millions of Indian SMEs that have come online,” said Bhavani Rana, partner at Amadeus Capital, investor of IndiaMART.
“As internet becomes pervasive, IndiaMART is well positioned to leverage its understanding of SME needs as for a lot of SMEs their first brush with internet was through IndiaMART. I am happy to join the strong leadership team here that has digitised millions of Indian businesses. The company’s vision to build a customer-centric brand excites me the most about my role,” said Dhaliwal on his appointment.
IndiaMART offers a platform and tools to over 26 million buyers to search from over 33 million products and get connected with over 2.2 million suppliers. Founded in 1996, the company has over 3,500 employees located across more than 65 offices in the country. Its existing investors include Intel Capital, Amadeus Capital, WestBridge Capital and Quona Capital.
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