IndiaMART

Category: Exclusive Coverage


DAN e4m Conference: MSMEs are the backbone of the Indian economy: Dinesh Agarwal | E4M

Exchange4Media At the DAN e4m Digital Advertising Conference, Agarwal, Founder & CEO of IndiaMART, sheds light on the importance of tapping the MSME sector and the adoption of digital among them In today’s business ecosystem, a majority of global entrepreneurs…

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IndiaMART 2.0 vs. Moglix, Udaan, Power2SME: Can credit, SaaS help it beat new-age rivals? | ET Prime

ET Prime After the failure of its transaction-led B2B venture, IndiaMART is now experimenting with a SaaS product suite and credit facility. While the company is sitting on a data trove, the same could turn out to be a double-edged…

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From Idea to IPO: How Growth Needs to Evolve at Every Stage | Entrepreneur India

Entrepreneur India Here’s a gripping account by Dinesh Agarwal, Founder and CEO, IndiaMART, of how digitalization has changed MSMEs and how much more still needs to be done to adopt the technology. My journey began back in my graduation days…

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The Weekend Room: Brands, ads, and marketing gimmicks that matter to advertisers | ET Brand Equity

ET Brand Equity The special column features marketers who talk about their favourite brands, web-series, and apps among others… This column is specially curated for advertisers to peek into the minds of the CEOs and CMOs to discern their marketing strategies. The weekend…

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IndiaMART is growing at 30% over the last 5 years: Sumit Bedi | Exchange4Media

Exchange4Media IndiaMART has 93-mn buyers registered at the moment. 64% of their overall traffic comes from tier II or below markets, reveals Sumit Bedi, Vice President – Marketing & CX, IndiaMART InterMESH Ltd. While the recession has affected some businesses,…

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IndiaMart introduces new brand promise ‘Bada Aasaan Hai’ | ET Brand Equity

ET Brand Equity The firm has launched a new digital video communicating the same… E-commerce company IndiaMART, that caters to B2B, and B2C needs of businesses and customers through its platform, has introduced its brand promise ‘Bada AasaanHai’. The tag-line will accompany various visual…

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IndiaMART launches brand re-positioning campaign ‘Bada Aasaan Hai’ | Exchange4media

Exchange4Media With this campaign, IndiaMART aims to establish itself as a brand that is synonymous with the concept of ease of use India’s largest online B2B marketplace, IndiaMART, has launched its brand re-positioning campaign with the tagline ‘Bada Aasaan Hai’….

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Inc42 UpNext: How Looking Inward Changed Everything For IndiaMART | Inc42

Inc42 IndiaMART holds a 60% share of the country’s wholesale market according to KPMG The B2B marketplace went public in June, one of the few tech companies in the world to have a successful IPO this year What does the…

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Starting Up When India Only Had 500 Internet Users: IndiaMART’s Brijesh Agarwal On Building In India And The Journey | Inc42

Inc42 The tenth edition of Founders Meetup in Delhi was held at the Inc42 HQ on November 7 Close to 30 early-stage founders and entrepreneurs came together to network with each other and learn from the journey of IndiaMART’s Agrawal…

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IndiaMART stock likely to see rerating after Udaan fundraise | Economic Times

Economic Times According to media reports, Udaan did revenue of ₹65 crore and incurred a loss of ₹60 crore in FY18 India-MART InterMESH has doubled from its IPO price, but higher valuations for a rival web platform could see the…

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