IndiaMART’s focus is to empower the small and medium businesses

The B2B sector is expected to grow at 28% CAGR from 2021 to 2026, reaching $54 billion. This reflects the huge potential that still lies untapped in the sector currently, waiting to be explored. Digital continues to be a key trend in the b2b sector, with businesses becoming more agile towards trends like online marketplaces, AI, and enhanced focus on CX. Buoyed by the PLI schemes (over ₹1.03 lakh crore attracted since launch) and increased spending on infrastructure, domestic manufacturing activities in the B2B sector are also expected to pick up. The emergence of OCEN will also pave standardized integration through APIs, boost interoperability, streamline credit access and enable personalized loan products. The ongoing startup wave will impact the b2b sector as well, with businesses inviting interests from fundraisers and VCs. These trends are emerging not only in major cities but also in smaller towns and rural areas.