Online B2B marketplace IndiaMart.com has launched its nationwide brand awareness campaign on radio and internet. The campaign seeks to help buyers find a pool of verified and reliable suppliers on the portal for their specific buying requirements.
IndiaMart radio jingles can be heard on Radio Mirchi (98.3 FM) and Red FM (93.5 FM) across more than 15 cities spanning Delhi, Mumbai, Kolkata, Pune, Hyderabad, Bangalore, Jaipur, Baroda, Rajkot, Lucknow, Ahmedabad, Chennai, Coimbatore, Jalandhar and Indore. The online campaign is concurrently running on websites such as HindustanTimes.com , ZeeNews.com, Mid-Day.com, Enadu.net, Hindu.com, DeccanHerald.com, OutlookIndia.com, TribuneIndia.com, Tehelka.com, PunjabKesari.com.
Dinesh Agarwal, founder and CEO, IndiaMart.com, said, “Our core strategy is to scale up awareness level of SMEs with respect to the Internet. If in past brand campaigns, we brought attention of suppliers to the online medium, we reach out to buyers this time to strengthen the entire ecosystem. We hope this awareness drive proves to be an eye-opener for them.”