IndiaMART.com is a platform, where companies can play on their strengths and perform well.
Mr. Javed Hussain (MD)
Muez Hest India
Maharashtra, 10th August 2011
IndiaMART.com Provides Much-Needed Mileage to Muez-Hest India
After nine years of service, Mr. Javed Husain, MD, Muez-Hest India Pvt Ltd, a chemical engineer decided to take a break before switching jobs. During this period, a friend suggested Mr. Husain to start his own business. The business was started with a capital amounted to Rs.10 lakh. This is how the Bombay-based company Muez-Hest Process Technology Pvt Ltd came into existence. Without a very good business background, Mr. Husain faced many managerial challenges. However, with support from friends and a strong foothold in separation technology, his company successfully started dealing in designing, manufacturing and installing technological equipment for fat splitting, fatty acid distillation and fatty acid splitting in India and globally.
Means for Growth
The company caters to domestic edible oil industries producing cotton seed, groundnut, soybean, rice bran and other commercial oils, which use obsolete technology. The company is a pioneer in the area of low-cholesterol heart oil. Offering products at competitive prices and deployment of latest technologies results in increased business volumes of the company. But since the company did not have much bank support, on-time delivery became a challenge. Overcoming this, the company forayed in international markets such as Europe, South America and Africa after 2006 due to technology-compatibility with European standards. This resulted in good growth. Last year, the company had a turnover of around Rs. 25 crore augured by employee strength of about 35 people.
A majority of its initial business resulted from word-of-mouth. After that, the company started catalogue circulation and then adopted the internet. However, the big change came in 2006, when an advertisement prompted them to try out IndiaMART.com to ramp up their online presence. Mr. Husain elaborated, “IndiaMART.com has guided us in generating business and informed us of what other companies are doing and how they are doing it. Their inputs and experience have helped us develop the business and our strategies. We are definitely getting new and genuine enquiries. We see a good future and big volumes ahead.”
A Stable Platform
By providing unmatched service for 15 years in the marketplace, Muez-Hest has become a recommended favourite among customers. IndiaMART.com has leveraged this strength of the company for further growth. Recommending IndiaMART.com as a growth-partner, Mr. Husain commented, “IndiaMART.com is a platform, where companies can play on their strengths and perform well. IndiaMART.com is doing a good deal for companies who do not have the mileage to grow further. We are satisfied with the performance of IndiaMART.com and we have recommended it to many people, who are now customers of IndiaMART.com. IndiaMART.com also helps us in customer relationship management.” He concluded that with IndiaMART.com, Muex-Hest can definitely go further in the coming years.