• IndiaMART.com brand awareness campaign goes live
• Aims to educate SMEs, especially buyers about the benefits of accessing verified suppliers online for their sourcing requirements
• Running successfully on Radio Mirchi (98.3 FM), Red FM (93.5 FM) & all major websites

New Delhi, 4th August, 2011: After achieving success in educating suppliers about generating sales online and growing their business, IndiaMART.com, India’s largest online B2B marketplace, looks to buyers in its new brand campaign. The latest awareness drive from the company has taken off nationally with much aplomb. Spanning the most effective mediums – radio and online, the campaign seeks to help buyers find a huge pool of verified and reliable suppliers on IndiaMART.com for their specific buying requirements.

IndiaMART Radio jingles can be heard on Radio Mirchi (98.3 FM) and Red FM (93.5 FM) across more than 15 cities spanning Delhi, Mumbai, Kolkata, Pune, Hyderabad, Bangalore, Jaipur, Baroda, Rajkot, Lucknow, Ahmedabad, Chennai, Coimbatore, Jalandhar and Indore. The campaign is concurrently running on hundreds of websites such as hindustantimes.com, zeenews.com, mid-day.com, enadu.net, telegraphicindia.net, mathrubhumi.com, hindu.com, deccanherald.com, outlookindia.com, tribuneindia.com, tehelka.com, punjabkesari.com, and many others.

Elaborating on the importance of the campaign, Mr. Dinesh Agarwal, Founder & CEO, IndiaMART.com, said, “Our core strategy is to scale up awareness level of SMEs with respect to the Internet. If in past brand campaigns, we brought attention of suppliers to the online medium, we reach out to buyers this time to strengthen the entire ecosystem. We hope this awareness drive proves to be an eye-opener for them.”

The nationwide campaign is an effort to build confidence of buyers in the online medium for business. Success stories of buyers, who have actively utilized the online medium for their buying requirements, are shared with millions of listeners and viewers of the radio channels and websites respectively in this campaign. The buyers highlight how they can search from over 10 lakh CRISIL verified suppliers on IndiaMART.com and can easily get in touch with suppliers without leaving their office, among others.

Past campaigns have been, to a large extent, successful in bridging a wide gap between suppliers and buyers. The effort continues with the optimism that the campaign will further motivate enterprises to migrate to the online medium for their respective business purposes.