IndiaMART.com and importverticals.com tie up for B2B commerce

IT,

Indiamart.com has tied up with US import portal importverticals.com to collectively attract and leverage online B2B commerce across the borders. This exclusive tie up of importverticals.com with an Indian counterpart will lead to the formation of a co- branded site that will host import queries from the US, inviting Indian businesses to bid through a process of online reverse auctioning.

Indian export businesses will be able to largely benefit from the alliance since business queries posted by members of importverticals.com will be hosted at the new co- branded website under distinct product catagories.