New Delhi, August 1, 2000: IndiaMART Internet Shopping -a division of IndiaMART InterMESH Ltd., has launched IGP.com that will enable people living away from their dear ones in India, to deliver gifts to them. The site on the occasion of Raksha Bandhan, is offering exclusive Rakhi gifts that can be ordered from anywhere in the world using credit cards, to be delivered in India.
Cashing in on its prestigious position in the B2B segment, the maker of IndiaMART.com is now targeting the B2C and C2C segments through its gift portal. The company had successfully run a pilot run to this project with a similar offer, in association with Haldiram’s Sweets, on the occasion of Diwali last year as. The results had been astonishingly encouraging with more than 400 orders within six days of its operation.
“Appreciating the success of the sweet’s offer and anticipating the tremendous demand for such a site we decided to launch indiangiftsportal.com in order to establish a link through which people can convey their emotions to their kin”, explains Mr. Dinesh Agarwal, Director, IndiaMART.com. The site offers a plethora of specialty gift items, including intricate Indian handicraft items, which makes it a gifts and shopping site with a difference. The range of gifts includes elegantly carved brass and wooden gift items to stuff toys, leather gifts, stationery items, ethnic jewelry boxes, hand made photo-frames and even a collection of exclusive kitchenware.
The site facilitates processing of the orders and the payment into the company’s account just at the click of the mouse. A site uses SSL encryption to safeguard the secrecy of the confidential data so that the visitors can shop freely without the fear of their credit card numbers being hacked and misused. The transactions on the site will be done through a reliable online payment gateway. At present the transactions on the site will be accomplished by way of payments through Visa, American Express, Master and Discover credit cards.
All the products offered on the site have a touch of traditional handicraft seamlessly twined with latest trends and fashion. These products have been warehoused in-house in order to ensure their regular and timely supply. The company has tied up with renowned Cargo Services to deliver the goods in the best state and at the earliest possible. “Following Rakhi, the site will come up with similar offers on all important occasions, festivals and events. The company is in a process to setting up logistics for delivering gifts from India to anywhere in the world, which will unfold another huge market for Indiangiftsportal.com” says Manan Sharma, Project Manager, IndiaMART Internet shopping.