The Weekend Room: Brands, ads, and marketing gimmicks that matter to advertisers | ET Brand Equity

ET Brand Equity

The special column features marketers who talk about their favourite brands, web-series, and apps among others…

This column is specially curated for advertisers to peek into the minds of the CEOs and CMOs to discern their marketing strategies. The weekend special column shall feature the head honchos across industries and services.

This weekend we feature Sumit Bedi, VP- marketing and CX, IndiaMART InterMESH Ltd., who talks about his favourite brands, ads, and web-series amongst others.

1. A brand which is your life-line and why?

Consider the amount of time we spend on our devices these days, it’s got to be the smartphone brand which in my case is One Plus. It’s performance is infallible, speed is the fastest and the battery life is still solid even after 18 months. It’s a genuine flagship killer!

2. An ad which is an all-time favourite/ or an ad which inspires you/ or an ad which is a work of creative genius according to you.

Dear Brother (Johnnie Walker) – Not exactly a commercial ad but possibly it’s the best student work ever. An academic project of two Germans who made this for $9000 proved again that nothing beats genuine emotional storytelling that connects with the audience.

3. A marketing gimmick which you believe is pure gold and why?

Ola‘s epic April fool’s day pranks over the last few years like ola air, ola rooms, ola wheels have raised the bar for everyone! And this year they took it one step forward with ola restrooms by bringing in the social awareness around lack of sanitation in India.

4.Your current web-series obsession and why?

Black Mirror is a dark & twisted gem by Netflix. It’s fascinating and disturbing at the same time.

5. An app you can’t live without.

As a football fan who follows multiple leagues across Europe, I can’t manage without the Onefootball app. It’s packed with all the latest football news, videos, fixtures, scores, stats and calendars for your favourite teams.