Technology to galvanize Indian women entrepreneurs: IndiaMART Emerging Business Forum

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Jaipur, October 10, 2016: IndiaMART, India’s largest online marketplace that connects buyers and suppliers, stressed on the importance of propelling the growth of women entrepreneurs in India at the 4th leg of the 6th season of IndiaMART Emerging Business Forum held in Jaipur on 14th October, 2016. The highly immersive conference effectively navigated and edified the SME community across the length and breadth of the country. Rajasthan is home to around 2.5 Lakh women run establishments and counting. They have immensely contributed in creating new job roles for themselves, as well as others. Furthermore, they have introduced innovative and effective solutions to counter various corporate issues, be it in the realm of management or other important business operations. In a growth-infused market such as India, the sudden growth of women entrepreneurs is a welcoming step towards achieving gender parity across sectors.
According to Madhup Agrawal, IndiaMART, “In spite of the fact that many women now hold leadership roles, they still have to break through gender-based barriers to be taken seriously. Challenges such as cultural practices, expectations of raising a family, lack of financial independence, limited access to information etc. have always hindered a woman’s growth and kept her from realizing her maximum potential. Technology and online marketplaces offer a level playing field to women entrepreneurs allowing them to efficiently multi-task between work and personal life.”
Other speakers at the event included Neeta Boochra, Founder Chairperson of FICCI FLO; Anisha Motwani, Corporate Leader; Usha Dutta, National Credit Manager at Reliance Capital and Divya Jain – CEO of Safeducate.
Usha Dutta talked about the financial issues for women entrepreneurs and called them as ‘Risk Covers’. Neeta Boochra encouraged women to come forward as entrepreneurs and asked them to ‘Dream big, act fast, be decisive and have a goal’. Anisha Motwani spoke on how SMEs can be the leaders of tomorrow.
The Jaipur chapter of the 6th edition of IndiaMART Emerging Business Forum comes following the success of its preceding chapters in Ahmedabad, Delhi, and Hyderabad.
Growth enablers such as the Emerging Business Forum have come forward to bolster women in realizing their goals and ambitions without societal limitations. As an organization that promotes entrepreneurship, IndiaMART has been mentoring and empowering women from all walks of life reach their full potential, and fuel their dreams of becoming successful entrepreneurs in future.