Ad Age India

IndiaMART- In collaboration with Bang in the Middle, the campaign #CarryTheLegacy, highlights the successive generations carrying on their father’s legacy and inheriting the responsibilities of their business from the Head of the Family. Thoughtfully capturing the father-child bond, the video film showcases various signboards of various businesses with ‘& Sons/Daughters’ written on them who carried forward the legacy of their father and ancestors. Shot across various brick and mortar marketplaces, the campaign hopes to strike a chord with the audience and make them realize the importance of their father in their lives.

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