Observed on third Sunday of June, Father’s day has a special relevance worldwide to recognize the contribution of fathers and father figures in the making of their children’s lives. The day celebrates fatherhood and male-parenting. As the trend picks up, the celebration which started from the US in 1960s is now being widely celebrated in our country too. The day to celebrate the father-daughter or Father-son relationships has reached new heights with a number of startups bringing-in new ideas and flavours to make it a more special and memorable one.
Koramangala- based startup Giftxoxo, which is into a very different business of gifting experiences, has come up with unique experiences for Father’s Day like Go Golfing with Father, Poolside Dinner with Dad, City tour on Harley with Dad, Tandem Parasailing with Dad, Motion sensor gaming with Dad and more. Manoj Agarwal, Co-Founder of Giftxoxo said that the initiative has seen a very encouraging response so far.
He informed that even the customers are suggesting what kind of experiences they would want with Giftxoxo. He said, “Our venture has vision of enriching lives of people through memorable experiences. Following the same vision we want to focus on how we can make this day special for a father and son/daughter. We would want to give an opportunity to all son and daughters to show the love for their first super hero, Dad.
Many people today migrate to metro cities for earning and their parents remain in other cities. Imagine that a daughter sending their father an amazing dinner on Father’s Day, it is gonna be so emotional and memorable. That is what we are making feasible”. The startup is also planning events around Father’s day. Agarwal said, “We have tied up with few partners like Shopper’s Stop, Raymonds, Florista and more to do few events for their customers. We are also planning a surprise for our employee’s Fathers and also for employees who are father. This we would reveal after Father’s Day”.
Another Bengaluru-based online shopping platform Voonik is running a week-long campaign on Voonik; Mr Voonik for its customers. Campaign is designed around gifting. “Many of our sellers have put our special collections for top gift categories such as watches, wallets, etc. These special collections are getting a lot of traction, even though there is no special discount offer on these”, said, .Sujayath Ali, Co-Founder, Voonik.
“Father’s day campaigns are doing good, there is a lot of traction on social media and our App and web platforms. Major categories that are getting sold are wrist watches and formal shirts. The objective of this campaign is to increase Brand awareness for Mr Voonik. Our organic reach has increased and social media platforms are abuzz” he added. Not only are there gifting options, but also campaigns are being run to honour the fathers. BankBazaar.com, India’s leading financial marketplace, in a bid to pay an ode to fathers as the first port of call in a person’s financial decision making unveiled its first thematic digital advertising campaign ‘ThankYouDad’. The campaign is a tribute to all fathers who, with their advice and example, have instilled the habit of financial planning and savings in their children.
Fathers are the first person who taught the first lessons on financial planning and everyone turn to their father for all kinds of financial advice. The campaign is based on this insight. From the very first time we thought about saving to the first time we filed our taxes, fathers have been there to lead us through the complex financial maze. The brand, with this campaign, intends to strike a chord with the online generation in the age group of 25-40.
While describing the concept, Prince Thomas – Head Brand Marketing at BankBazaar.com said -“The 25+ generation emerged at a time when families were still a closely-knit unit, disposable money was hard to come by, and fathers were the only gatekeepers of the money inflow and outflow.
The campaign highlights how this generation has all grown up but not away from the teachings of their fathers, who have always had the best interests of their children in mind” Speaking about the idea of keeping the campaign digital, Adhil Shetty, CEO, BankBazar.com, said: “As a FinTech company, the online space and the digital media are our arena.
We wanted to connect with our consumers in their own space, and social mediacan help us do this excellently. We selected Father’s Day for our campaign because it is the perfect time to honour the first man who taught us about the value of money- a concept that forms the core of everything we do at BankBazaar.com.” The new digital advertising campaign came live on June 15.
While Indiamart launched a different digital campaign #CarryTheLegacy celebrating the occasion of Father’s Day. The campaign is a reflection of successive generations carrying on their father’s legacy and inheriting the responsibilities of their business from the Head of the Family. IndiaMART, is India’s largest online marketplace that connects buyers with suppliers.
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