IndiaMART launches ‘India Ki Khoj’ to celebrate spirit of entrepreneurship

Economic Times

NEW DELHI: IndiaMART, the front-runner of the cause of entrepreneurial fervor in the country, is now set to seal its position as the enabler of business growth with its new brand campaign – ‘India ki Khoj’.

The campaign that features Irrfan Khan will establish IndiaMART’s value proposition of a business facilitator of India, by being the platform that powers the ‘Khoj’ for growth, success, ambitions and legacy.

“It feels great to be associated with this brand and its campaigns that have been inspirational to millions of entrepreneurs as well as the buyers in fulfilling their needs, be it business or personal. Through this campaign, I am sure that it will generate a strong impact and encourage enterprising people across the country to come forward and put their ideas into action,” said Irrfan Khan, India’s critically and globally acclaimed Cine Star.

IndiaMART has built itself as the definitive market place for millions of Indians who come searching for other businesses to do business with. The campaign moves a step ahead by connecting entrepreneurs to their role models, who they idolize. The idea is aptly voiced by IndiaMART’s brand ambassador, Irrfan Khan, capturing budding entrepreneurs and their dreams in a short 30 seconds story.

“India’s economic prosperity is fuelled by millions of small and medium sized entrepreneurs. We give them the platform to grow and act as an enabler that they can trust. Through this campaign, we will be celebrating the spirit of enterprises found across the length and breadth of India,” said Vice President, IndiaMART Sumit Bedi.

“Thus, we have summed it up as ‘Khoj’, for everything that they are looking for in life. We don’t just connect markets with opportunity; we connect individuals with their ambitions,” added Sumit.