IndiaMART to elevate SME section with launch of Digital campaign

Free Press Journal

IndiaMART, India’s largest online marketplace launched a digital video campaign here today, to bring the emerging entrepreneurs to the limelight in a concise montage to commemorate and give voice to such SMEs who have benefitted from the IndiaMART alliance.

Acknowledged as the true heroes of India’s growth story, these entrepreneurs share their journey to success while on how IndiaMART helped them scale their business effectively with the reiteration of ‘#IBelieveInIM’.

Endeavoring the mission of ‘make doing business, easy’, IndiaMART allied with the SMEs to help them sustain and scale their businesses pushing the boundaries of how they trade today and achieving full-fledged sustainability for their venture.

Highlighting IndiaMART’s crucial role in the Small and Medium Business sector, the campaign will showcase how small enterprises grew with increased profitability and size through the business matchmaker.

The campaign videos showcase how sellers from various segments of enterprises have achieved real time growth and productivity. The videos focus on sellers who have built their brands and expanded their businesses on IndiaMART.

“By coming on board with IndiaMART, we have enabled the MSMEs of India with an Opportunity to Innovate. Through the launch of this digital campaign, we want to showcase the pride our customers take in associating with IndiaMART,” said Director, IndiaMART, Dinesh Gulati.

“As their business growth has multiplied over the years, their belief and trust in us has grown even stronger. SMBs see the highest Return on Investment with IndiaMART with an increased profitability and wider geographic reach,” added Dinesh.

He also said that the company aspired to put a face to the millions of stories we have experienced in our journey so far and what better way to do so than through social media. People will be able to easily relate to these stories as the campaign encompasses real people talking about how they achieved real growth in real businesses.