IndiaMART expects 60% traffic to come from mobile in a year

Business Standard

Online marketplace IndiaMART , which gets nearly 45 per cent of its traffic from mobile phones, expects the share to go up to 60 per cent in a year’s time.

According to Dinesh Gulati, director, IndiaMart, “SMEs which have access to technologies like internet manage to clock growth rates 50-60 per higher than those who do not have access. Of the 45 million SMEs in the country, hardly 10 per cent have exposure to the internet.”

IndiaMart has about 2 million registered suppliers and gets around 10 million unique visitors every month. While the suppliers are mainly SMEs, the buyers include multinational firms, public sector enterprises, as well as big corporates. Interestingly, 40 per cent of the suppliers are also buyers themselves.

As of now, 45 per cent of the traffic on the site comes from mobile platforms. “We get 45 per cent of the traffic from mobile platforms, (mobile website and mobile application). And we expect that share to rise to 60 per cent in about a year’s time or so,” Gulati said adding that more than 1 million mobile apps have already been downloaded.

As a part of reaching out to SMEs across the country, IndiaMart, is organising Emerging Business Forum in different cities in association with Zee Business. On Friday, the conference in Ahmedabad discussed, the key topic ‘Skilling – The Road Ahead’.

Gulati said, “With only 2-3 per cent skilled labour present in the country, it is a cause of major concern for the growth of Indian economy. Keeping this in mind, IndiaMart Emerging Business Forum steps in to discuss about the myriad ways and opportunities to provide skilled manpower to the industry. The idea is to raise confidence, bring ideas to improve productivity and give direction for proper skill development. ”

The forum would now travel to 12 more tier I and tier II cities including Mumbai, Kolkata, Jaipur, Hyderabad, Ludhiana, Surat, Vadodra, Bengaluru, Indore, Pune and Mumbai. The grand finale would be conducted in Delhi in the month of October.

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IndiaMART expects 60% traffic to come from mobile in a year

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