Online marketplace for businesses IndiaMART has appointed Irrfan Khan as the new face for its upcoming mega brand campaign, which is set to be rolled out soon. Popularly known for playing dynamic roles as an actor, Irrfan Khan will be the luminary pull in IndiaMART’s 360 degree brand campaign which would drive the brand philosophy ahead in the times to come. The campaign would seek to highlight the fact that IndiaMART is the gateway to fulfilling all the key requirements of buyers across the globe.
Speaking on the association with Irrfan Khan, Dinesh Gulati, Director, IndiaMART, says, “IndiaMART has always stood apart for its deep commitment towards its clients, along with displaying responsibility, integrity and passion. Irrfan’s persona speaks a lot in line with these principles, and he also brings with him a certain sense of familiarity that a common man is able to connect with. Getting him on board was a natural and popular choice towards elevating the company’s corporate identity. We welcome him to the IndiaMART family, and sincerely hope to create a strong impact in the minds of our SMEs and people at large.”
The company aims to generate a high buzz across all the mediums through its 360 degree brand campaign and seeks to connect with millions of buyers and sellers across the country.