Availing IndiaMART services has given us a huge platform and also generated an excellent number of enquiries for us.
Mr. Sanjay Prajapati (Partner)
Akshar Cashew Industries
Ahmedabad, 08th May, 2014
Akshar Cashew Industries Takes Flight to Success
Two strong willed men, with an ambition to excel, Sanjay Prajapati and Mahendra Singh Rawal, started a business venture together to rule the industry of raw cashews. “Before starting the business, we were working in Punjab where we met and decided to start a venture in raw cashew. Irrespective of the number of cashew plants, there was always a shortage of raw cashews”, recalls Sanjay, Partner, Akshar Cashew Industries.” Today Akshar Cashew has about 70-80 plants of its own”, he adds.
Flight to Success
Gradually, Akshar Cashew Industries grew to a substantial size and today is one of the leading manufacturers of premium quality raw cashew material. “We run a large business of cashews in Gujarat, close to 10,000-12,000 tonnes, which is increasing every consecutive year. When we started the business, we produced approximately 100-200 tonnes and today we have reached a milestone at 10,000 tonnes. In Gujarat we have created a stronghold and have customers from all over the country including Maharashtra, Tamil Nadu, Delhi and Odisha.”
Association with IndiaMART
Looking for a good marketing platform, Mr. Prajapati found the perfect marketing-mix in IndiaMART for his business. “I invited the IndiaMART executive to our office in order to discuss the business opportunities they could offer us. They registered Akshar Cashew on IndiaMART website which gave us an overwhelming response. We were able to market ourselves to a larger audience. Later, we decided to explore more opportunities with IndiaMART. So, we got ourselves TrustSEAL service, followed by Leading Supplier. Availing IndiaMART services has given us a huge platform and also generated an excellent number of enquiries for us. confides Mr. Prajapati.