• Buy Lead product nominated in the 4th India Digital Awards
• Nominated for introducing Buy Leads led mobile site
• Facilitates SMEs with networking opportunities while on the move

New Delhi, February 06, 2014: After making headlines for bagging the coveted Manthan Award recently, IndiaMART Buy Leads yet again proved to be best amongst the rest as it emerged as one of the finalists in the 4th India Digital Awards. It grabbed the nomination in the Mobile Awards – Best Enterprise Product or Service category. The winner will be selected on the basis of the use of technology, design or innovative idea and the execution of the product or service. The names of the winners will be disclosed at the final awards ceremony which is scheduled to be held on February 07, 2014 at The Lalit in New Delhi.

On the nomination, Mr. Dinesh Agarwal, Founder & CEO, IndiaMART.com shares “This is an important nomination for IndiaMART. It validates our role as a leading B2B enterprise that delivers to SMEs the power to do more when it comes to optimizing the use of the internet within their business. Our Buy Leads solution aid businesses to cement their operations online by finding their business partners at the click of a mouse. We are extremely pleased to have been considered for such a distinguished Award.”

The Buy Leads service allows the customer to pay after viewing the lead while the buyer gets quality response from capable and serious suppliers who can meet their buying requirement. It has become the foundation for IndiaMART’s buyers marketplace which is now generating 1 lakh leads per month. With mobile internet taking centre stage, IndiaMART introduced Buy Leads specific mobile site m.indiamart.com/bl that is enabling small businesses network while on the move and remain connected with updated leads through email.

The Buy Leads product recently won the Manthan Award under E-Business & Financial Inclusion Category and beat eight other finalists to emerge as the undisputed winner in the Indian online space.

The other challengers for the coveted title of IDA Mobile Awards – Best Enterprise Product or Service are Ripple – Redefining cross screen digital advertising (Affle), Eno Grand Family Feasty campaign (GroupM Media India Pvt Ltd), Sales Value Chain Automation using mobility (Tech Mahindra Ltd), MRMS app – an employee mobile app for existing HR systems- IBM certified Mobile app (SPRIN Technosys Pvt Ltd).

Internet and Mobile Association of India’s (IAMAI) Annual India Digital Awards (IDA) cover the entire gamut of commercial activities around internet and mobile. Under the award, outstanding individuals and companies in the digital space are recognized annually. This is the 4thedition of IDA and is considered to be one of the most-awaited award ceremonies in the digital industry.