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As per our experience of almost 6-7 years, IndiaMART.com has proved to be a very important marketing tool for our company because it has helped generate lot of import enquiries and a number of local enquiries too.
Mr. Damil J. Patel (Chief Executive)
DEP Agro Machineries Private Limited
Ahmedabad, 03rd May, 2013
DEP Agro Machineries Pvt. Ltd., Building Future with Conviction
One of the dominant sectors of the Indian economy is agriculture sector, providing employment and supporting more than half of the Indian population. Being the second largest producer of food in the world, this sector has witnessed spectacular technological advancements in the last few years.
As an important and a well-known manufacturer and exporter of agricultural machineries, DEP Agro Machineries Pvt. Ltd., symbolises the transformation the sector has experienced, from traditional to modern. “Our company was established in 1985. From 1985 to 2004, we served only 2 clients and exported the products to them who were based out of Africa. Our main target is farm mechanisation,” says Chief Executive of the company Mr. D.J. Patel.
Reach and Expansion
The company has prospered not because of its marketing strategy alone but because it has maintained high quality over these years. They then started participating in various agriculture focused trade shows. Elaborating on this, Mr. Patel says, “Our main brand positioning is ‘Quality at reasonable price’ and to let others know about our products. We pro-actively participate in a number of exhibitons where our focus is mainly on agricultural machineries or agricultural sector related trade events.”
Modern Marketing
In an age when the internet has taken over almost every business and has become its integral part, companies such as DEP Agro has moved quickly to create its presence online through websites. “Our marketing is mainly carried out through website created by companies such as IndiaMART.com. This enables us to connect and interact with clients while sitting in office and receive orders through it,” says Mr. Patel.
IndiaMART Achiever – Deriving Online benefits
“As per our experience of almost 6-7 years, IndiaMART.com has proved to be a very important marketing tool for our company because it has helped generate lot of import enquiries and a number of local enquiries too,” says Mr. Patel.
The future sounds like a perfect script for success because of the clear vision that Mr. Patel has for DEP Agro. He says, “If we have to be successful in this field then we will have to enter into farm mechanisation. Our machineries will process the entire product within the farm itself and once it is processed, we will be able to store it for a longer term.”
No Substitute for Experience: An Advice
“It is imperative for progressive farmers or the younger generation to not only educate themselves of new technology but also incorporate it in their work,” concludes Mr. Patel.