Sony Systems

“IndiaMART.com has good services for its customers. It has become very easy for us to share information with our clients. Right now we are doing 50% business through IndiaMART.com.”

Mr. Varun Chauhan

Noida, 21 August 2012

Sony Pursues Systematic Success

Sitting in his office in Noida, Mr. Varun Chauhan comes across as a person who is self-assured and knows his business in and out. Supporting his father in carrying out business operation across the country, Mr. Chauhan has been involved in overseeing and managing sales activities of the company, Sony Systems.

Operational Strategy and Growth
A company that has stood the test of times for the past 30 years owes its growth to the continuous change brought in by its owners who have been firm believers in evolving the company to meet changing needs and requirements.

Exuding confidence while sharing the story that spans three decades, Mr. Chauhan says, “I am manager of sales at Sony Systems and my father is the Managing Director of the company. We are a 30 year old company involved in manufacturing of laundry and garment finishing equipments. We started our operations in the domestic market and today, we are looking at Gulf, Middle Eastern & African countries.” This is the kind of growth that the company has been able to achieve.

The high points of this journey are marked by certification from clients such as government bodies, hospitals etc. He says, “We have also applied for CE mark for equipments that will help us export to other markets as well.”

Being an IndiaMART Achiever
Another aspect that has enabled Mr. Chauhan spread his company’s horizons is through IndiaMART.com. Talking about the association, he says, “It was through my friend that I got to know about IndiaMART.com. It was 5 years ago that we joined IndiaMART.com platform.” Sony Systems has been able to leverage maximum advantage from this association as it generates half of its business through IndiaMART.com platform. “See, IndiaMART.com has good services for its customers. It has become very easy for us to share information with our clients. Right now we are doing 50% business through IndiaMART.com.” Mr. Chauhan is in true sense of the word an ‘IndiaMART Achiever’.

Growing with the Industry
Highlighting the opportunities in the industry, Mr. Chauhan says, “As you know, we are into laundry equipment manufacturing but we would like to inform you that this is the starting phase in the commercialisation of business in laundry industry. The next 5-6 years is set to boom as I think you can do billion dollar business through this industry.”

Mr. Chauhan believes that young entrepreneurs should stay focused and concentrate on marketing. Also, investing in good technology can help result in good production.