Online B2B marketplace IndiaMART.com has launched a nationwide advertising campaign across radio, internet and print media. The two month long campaign aims to bring SMEs (small and medium enterprises) online and enable bulk buyers and suppliers to find and discover the right business partners across India and overseas.
“At a time when everyone is cutting on hiring and marketing activities, the internet serves as an economical means of reaching newer markets,” Dinesh Agarwal, Founder and CEO, IndiaMART.com, has said. “More and more people are doing business online and even the smallest business can no longer afford not to be there on the internet.”
“India has more than 10 million SMEs, of which only about 1 million SMEs are online,” Arun Tyagi, general manager, marketing, IndiaMART.com, has said. “Our integrated marketing campaign aims to bridge this gap by communicating the benefits of the internet to the small and medium businesses and make them understand how the internet has become a new channel of sales for their business.”
Arun Tyagi has further said, “In a first of its kind branding experiment, we will have fixed presence across all the pages of TimesofIndia.com and EconomicTimes.com for the entire duration of the campaign.” The campaign will also be aired across 12 stations of Radio Mirchi including Delhi, Hyderabad, Pune, Bangalore, Surat, Jaipur, Jalandhar and Indore.