Aims To Conquer The Online Business World

The Economic Times is all set to make an indelible mark in its audiences’ and consumers’ minds. The online business portal has launched a nationwide advertising campaign across radio, Internet and print media. The two-month long campaign aims to enable bulk buyers and suppliers to find and discover right business partners across India and overseas. This drive is an extension of raising awareness among SMEs and MSMEs to bring them online.

Announcing the launch, Dinesh Agarwal, founder and CEO, IndiaMART, said: “The world is changing fast and everyone knows it. More and more people are doing business online and even the smallest business can no longer afford not to be there on Internet. has made it very simple for buyers and suppliers to do business from anywhere to anywhere. We wish all SMEs and MSMEs become part of the silent revolution and adopt Internet as a new way of doing business to achieve sustainable expansion, growth and competitiveness .”

Agarwal further added, “At a time when everyone is cutting on hiring and marketing activities, the Internet serves as an economical means of reaching newer markets. There are numerous such hidden opportunities that businesses can explore on Internet.”

Founded in 1996, is trying all efforts to be at the fore front to foster trade between buyers and suppliers. The company is a proud and deserving recipient of Emerging India and Red Herring awards for its efforts.

Talking about the campaign, Arun Tyagi, general manager, marketing ,, said, “India has more than 10 million SMEs, out of which only about one million SMEs are online. Our integrated marketing campaign aims to bridge this gap by communicating the benefits of Internet to the small and medium businesses and make them understand how Internet has become a new channel of sales for their business. Nationwide presence across print, radio and Internet shall help us in taking our message to the large part of the target audience.”

Elaborating on the campaign , Tyagi added, “In a first of its kind branding experiment , we will have presence in the national daily newspapers during the entire duration of the campaign.” The campaign will also be aired across Delhi, Mumbai, Kolkata, Pune, Hyderabad, Bangalore, Ahmedabad, Surat, Vadodara, Jaipur, Jalandhar and Indore. The radio jingle has been uploaded on social networking site Facebook.

Print campaign includes major dailies like Times of India, Economic Times, Navbharat Times, Maharashtra Times and Vijay Karnataka. On the Internet space, Google, Yahoo, Rediff, Moneycontrol, Times of India. com , , etc. and more than 1000 other top websites through various ad networks will run the campaign .