- Nationwide Ad Campaign launched across Radio, Internet & Print media.
- First ever Radio campaign by any Online B2B player in India.
- The campaign focuses on boosting B2B trade with “Buy-Sell Products in 20,000 Categories” theme.
- In a first of its kind branding experiment, IndiaMART will have fixed presence across all pages of Timesofindia.com and Economictimes.com.
New Delhi, 16 February 2010: India’s largest online B2B marketplace, IndiaMART.com has launched a nationwide advertising campaign across radio, Internet and print media. The two month long campaign aims to enable bulk buyers and suppliers to find and discover the right business partners across India and overseas. This drive is an extension of raising awareness among SMEs and MSMEs to bring them online.
Announcing the launch, Founder and CEO, IndiaMART.com, Mr. Dinesh Agarwal, said, “The world is changing fast and everyone knows it. More and more people are doing business online and even the smallest business can no longer afford not to be there on the Internet. IndiaMART.com has made it very simple for buyers and suppliers to do business from anywhere to anywhere.
We wish for all SMEs and MSMEs to become part of the silent revolution and adopt the Internet as a new way of doing business to achieve sustainable expansion, growth and competitiveness.”
Agarwal further added, “At a time when everyone is cutting on hiring and marketing activities, the Internet serves as an economical means of reaching newer markets. There are numerous such hidden opportunities that businesses can explore online.”
Founded in 1996, IndiaMART.com has been at the forefront of fostering trade between buyers and suppliers. The company is a proud and deserving recipient of Emerging India and Red Herring awards for its efforts. Talking about the campaign, Arun Tyagi, General Manager, Marketing, IndiaMART.com, said, “India has more than 10 million SMEs, of which only about 1 million SMEs are online. Our integrated marketing campaign aims to bridge this gap by communicating the benefits of the Internet to the small and medium businesses and make them understand how the Internet has become a new channel of sales for their business. Nationwide presence across print, radio and Internet shall help us in taking our message to a large part of the target audience.”
Elaborating on the campaign, Tyagi adds, “In a first of its kind branding experiment, we will have fixed presence across all the pages of Timesofindia.com and Economictimes.com for the entire duration of the campaign.” The campaign will also be aired across 12 stations of Radio Mirchi including Delhi, Mumbai, Kolkata, Pune, Hyderabad, Bangalore, Ahmedabad, Surat, Vadodara, Jaipur, Jalandhar and Indore. The radio jingle has been uploaded on social networking site Facebook:
The print campaign includes major dailies like Times of India, Economic Times, Navbharat Times, Maharashtra Times and Vijay Karnataka. On the Internet, Google, Yahoo, Rediff, Moneycontrol, Timesofindia.com, Economictimes.com, Indianexpress.com and more than 1000 other top websites through various ad networks will run the campaign.