Sweet Net Returns

The Economic Times,

IN THESE days of the global Indian, you could be well half-way across the world when your family back home is bursting firecrackers and glowing in the celebrations of Diwali. You wish you could send something more than wishes via mail and would rather not suffer watching you bill rise over a transient telephone call.

Well, now you can actually send something that will further sweeten the evening for them: Haldiram Sweets. Via the internet.

Says Amit Gundh of Intermesh Systems, We’ve collaborated with Asian Sweet giant Haldiram’s. Anybody anywhere in the world can log on to our website and order a choice of sweets to be delivered in and around Delhi, on or before Diwali day.”

At the website shopping.indiamart.com, you can choose sweets, dry fruits or chocolates and pay on the site using VISA, Mastercard, Amex and Discover credit cards.

Launched two days ago, the website is drawing a lot of curious enquiries within India and abroad. Some of them for collaboration in other parts of India. But its just waiting to take off as atleast some overseas orders have come in.

“We plan to develop the website further and aim to make it an online retail shopping network by Christmas this year,” says Gundh. We will give seasonal festive offers throughout the year,” he adds.

Behind this offer is indiamart.com, which debuted on the internet in 1996 as the global gateway to the Indian marketplace. It offers six industry based sites including handicrafts, apparel, travel, health, news and finance.

By December, in addition to the online shopping mall, Intermesh Systems plans to launch auto.indiamart.com – Indian automobile consumer and industrial guide.

In association with Assocham, IndiaMART has an online directory service of Indian exporters, importers and service providers.

With a workforce of 60 under 30 professionals, this Delhi-based organization with branch offices in Mumbai and Bangalore, recorded a sales turnover of Rs 70 lakhs in 1998-99.