IndiaMART
Category: Quotes & Mentions
E-comm firms add a desi touch to their marketing campaigns
The Hindu Business Line E-commerce companies are borrowing some old marketing tricks to reach out to their target customers. Using desi ad taglines is one example. Remember, Pepsi’s catchy tagline Yehi hai right choice baby, and Coca Cola’s Thanda matlab…
Read MoreGo desi!
The Statesman The biggies of e-commerce companies are making a killing by deploying vernacular tag lines in advertisements to reach out to customers. Touching the right chords in viewers, quirky tag lines such as Kaam yahi banta hai (IndiaMART) and…
Read MoreMr. Dinesh Agarwal, Founder and CEO, IndiaMART bags top honors at the prestigious NCCI AWARDS OF EXCELLENCE 2015
Amidst the glittering NCCI AWARDS OF EXCELLENCE 2015, organized by NCR Chamber of Commerce and Industry at Hotel Crowne Plaza, NH-8, Gurgaon, Mr. Dinesh Agarwal, Founder and CEO, IndiaMART was honored with the much coveted award, under the category ‘Best…
Read MoreIndiaMART emphasizes on strengthening the role of HR
IndiaMART, India’s largest online marketplace connecting buyers and suppliers, organized an interactive and informative discussion forum for the SMEs, IndiaMART Emerging Business Forum. The acclaimed forum, which witnessed presence of over 200 SMEs, focused on the significance of investing in…
Read MoreB2B e-commerce — serving from small retailers to big industries
The Hindu Business Line A Technopak Advisors report says that 99 per cent of India’s retail market is offline. But much of retail in India comprises small retailers. Now, imagine kirana stores across the country being able to maximise their…
Read MoreTolexo.com Invests $2 Million to Build Mobile Capabilities
NDTV Gadgets Tolexo.com, an online marketplace for business goods and supplies on Wednesday said it is investing $2 million (roughly Rs. 13 crores) towards building a mobile product to take its mobile initiatives further. It recently launched a mobile app…
Read MoreTolexo launches Mobile App for 47mn SMEs; investing $2 mn in mobile technology ; Hires Gaurav Jain from Snapdeal to lead the initiative
TechStory New Delhi, August 19, 2015: Businesses in India spend 52% of their time in identifying the right business partners – both for buying & selling. Tolexo.com, India’s largest online marketplace for business goods & supplies has launched its B2B…
Read MoreHow a new breed of performers is taking over the world of advertising
The Economic Times Recently when Stockholm-headquartered Truecaller decided to roll out its first ever brand campaign, it zeroed in on India. The company funded by the likes of Sequoia Capital and Atomico opted for an unusual choice of brand ambassador….
Read MoreE-commerce biggies make a lingo leap with desi taglines
Financial Chronicle The big boys of India’s e-commerce segment are going desi with a vengeance. Their brand taglines say it all. From IndiaMart’s Kaam yahin banta hai to Olx pe bech de, Hindi is the language of choice for short…
Read MoreIndiaMART: Small business means big business
Business Standard The spread of smartphones has not just improved the consumer buying experience online but has considerably changed the way sellers or merchants go about their businesses. With 41 per cent of the overall e-commerce transactions in the country…
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