Category: Quotes & Mentions

E-comm firms add a desi touch to their marketing campaigns

The Hindu Business Line E-commerce companies are borrowing some old marketing tricks to reach out to their target customers. Using desi ad taglines is one example. Remember, Pepsi’s catchy tagline Yehi hai right choice baby, and Coca Cola’s Thanda matlab…

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Go desi!

The Statesman The biggies of e-commerce companies are making a killing by deploying vernacular tag lines in advertisements to reach out to customers. Touching the right chords in viewers, quirky tag lines such as Kaam yahi banta hai (IndiaMART) and…

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Mr. Dinesh Agarwal, Founder and CEO, IndiaMART bags top honors at the prestigious NCCI AWARDS OF EXCELLENCE 2015

Amidst the glittering NCCI AWARDS OF EXCELLENCE 2015, organized by NCR Chamber of Commerce and Industry at Hotel Crowne Plaza, NH-8, Gurgaon, Mr. Dinesh Agarwal, Founder and CEO, IndiaMART was honored with the much coveted award, under the category ‘Best…

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IndiaMART emphasizes on strengthening the role of HR

IndiaMART, India’s largest online marketplace connecting buyers and suppliers, organized an interactive and informative discussion forum for the SMEs, IndiaMART Emerging Business Forum. The acclaimed forum, which witnessed presence of over 200 SMEs, focused on the significance of investing in…

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B2B e-commerce — serving from small retailers to big industries

The Hindu Business Line A Technopak Advisors report says that 99 per cent of India’s retail market is offline. But much of retail in India comprises small retailers. Now, imagine kirana stores across the country being able to maximise their…

Read More Invests $2 Million to Build Mobile Capabilities

NDTV Gadgets, an online marketplace for business goods and supplies on Wednesday said it is investing $2 million (roughly Rs. 13 crores) towards building a mobile product to take its mobile initiatives further. It recently launched a mobile app…

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Tolexo launches Mobile App for 47mn SMEs; investing $2 mn in mobile technology ; Hires Gaurav Jain from Snapdeal to lead the initiative

TechStory New Delhi, August 19, 2015: Businesses in India spend 52% of their time in identifying the right business partners – both for buying & selling., India’s largest online marketplace for business goods & supplies has launched its B2B…

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How a new breed of performers is taking over the world of advertising

The Economic Times Recently when Stockholm-headquartered Truecaller decided to roll out its first ever brand campaign, it zeroed in on India. The company funded by the likes of Sequoia Capital and Atomico opted for an unusual choice of brand ambassador….

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E-commerce biggies make a lingo leap with desi taglines

Financial Chronicle The big boys of India’s e-commerce segment are going desi with a vengeance. Their brand taglines say it all. From IndiaMart’s Kaam yahin banta hai to Olx pe bech de, Hindi is the language of choice for short…

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IndiaMART: Small business means big business

Business Standard The spread of smartphones has not just improved the consumer buying experience online but has considerably changed the way sellers or merchants go about their businesses. With 41 per cent of the overall e-commerce transactions in the country…

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