Over 50% of the business comes from IndiaMART today, says Manisha Sharma, one of the many women redefining India’s Manufacturing Story

In the late 90s, Manisha Sharma’s husband, a national-level cue sports player at the time, set up a small workshop to manufacture billiards tables. She eventually took over operations and scaled the business into what it is today – a top-tier brand selling Billiards and Snooker Federation of India approved products to not just aspiring Indian athletes but to Nepal, Canada, Costa Rica, Uganda and many more. A team of 50+ employees, is now managing four manufacturing units and and two showrooms – all credis to Manisha Sharma’s undefeated will and passion.

Manisha’s dream to scale her business to multiple countries came true when she listed it on IndiaMART. It opened up the door to wider market access and increased customer enquiries by 40%. Today, more than half of her current business comes via IndiaMART, successfully building a national and international clientele. What began as a niche family-run workshop is now a full-fledged modern, export-ready manufacturing business, owing to a combination of product excellence, business acumen, and the right digital visibility.