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In the vast and dynamic world of B2B commerce, trust, selection, and value are paramount. India’s leading online B2B marketplace, IndiaMART, is once again reinforcing these core tenets with the launch of its latest campaign, ‘Kaam Yahin Banta Hai’ (Business Gets Done Here). This initiative isn’t just about showcasing products; it’s about empowering wholesale buyers to shop with absolute confidence. With approximately 40% GST-verified trusted sellers, over 8 million reviews and ratings for products, and a stellar 4.8 Play Store app rating, the platform has built a foundation of unparalleled reliability. This strong base is why over 20 crore registered buyers confidently turn to IndiaMART daily to fulfill their diverse business needs.
The Pillars of Trust: Selection, Price, and Reliability
At its heart, the ‘Kaam Yahin Banta Hai’ campaign vividly captures three fundamental pillars that define the IndiaMART experience:
- Wide Selection: From raw materials to finished goods, IndiaMART offers an unparalleled variety of products, ensuring that businesses can find virtually anything they need for their operations.
- Best Prices: The platform connects buyers directly with lakhs of suppliers, fostering a competitive environment that often translates to the most affordable bulk pricing.
- Trust and Reliability: IndiaMART emphasizes access to verified and trusted sellers, streamlining the procurement process, and ensuring seamless transactions.
A Generational Twist: “Lagi Shart?”
To bring this message to life, IndiaMART has taken a refreshingly unique and engaging approach. The campaign features a series of three ad films built around the delightful banter between a father and his son. The father, a seasoned businessman, represents the traditional challenges of sourcing – grappling with bulk quantities, best prices, and finding reliable suppliers through conventional methods.
Enter the son: a tech-savvy, modern entrepreneur who consistently leverages IndiaMART to effortlessly meet business requirements at competitive prices. Each time a challenge arises, the son confidently proposes, “Lagi Shart?” (Wanna bet?), invariably winning with the power of IndiaMART. This playful yet confident tone, conceptualized and executed by creative partner ART-E Mediatech, perfectly encapsulates how IndiaMART truly gets business done.
Two Decades of Empowering Businesses
For nearly three decades, IndiaMART has been at the forefront of empowering businesses across India, catalysing their digital journey through continuous innovation, trust-building, and a customer-centric approach. With over 8 million suppliers, 211 million buyers, and more than 119 million products, IndiaMART continues to be the preferred matchmaking platform for MSMEs and large enterprises alike.
This new campaign isn’t just an advertisement; it’s a testament to IndiaMART’s enduring commitment to making business simple, reliable, and accessible for everyone.
You can watch the campaign videos here: