• Two kinds of people – those who like their family business and those who don’t
• Brick-and-mortar format MSMEs are important; Handholding is important.
• In terms of trust building, various mechanisms like OTP verification, ratings, and reviews, PAN-based authentication can help bridge the impersonation gap

Panelists Dhiresh Bansal, CFO of Meesho, Dinesh Agarwal, CEO of IndiaMART, Nupur Goenka, Executive Director of Tally Solutions, and Ravi Sood, president of Badli Indl Estate Association are discussing the dual challenges of digital marketing and e-commerce in MSMEs

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