IndiaMART launched its new brand campaign, ‘IndiaMART Aur Kya!’

●It is a proclamation of the success of their vision & motto of “making doing business easy”
●The tagline reflects the essence of how IndiaMART has evolved to become the de-facto platform enabling Indian Businesses with their offerings such as sales, procurement, accounting, and logistics

IndiaMART, India’s largest B2B online marketplace, after investing appx INR 9.9 Bn into 14 companies to create a complete ecosystem to run a business online, launched its new tagline —“IndiaMART, aur kya!” Thus, establishing IndiaMART as an obvious choice for all business needs. It carries the essence of how suppliers from 56 industries rest their faith and trust on IndiaMART to flourish to their fullest and compete with the larger enterprises.

Speaking at the launch of the new tagline “IndiaMART Aur Kya”, Dinesh Gulati, COO, IndiaMART said, “MSMEs have always been at the core of IndiaMART’s vision of making doing business easy. Over the years, we have witnessed the various challenges that small business owners face while establishing and running a business all by themselves. Therefore, we have evolved our offerings to provide end-to-end business solutions to enable small businesses at every step of their journey.

Via this brand video, we want to present the struggles of a business owner in a relatable manner and showcase how IndiaMART is the inevitable solution for any business need. From business purchasing to sales IndiaMART has become an obvious choice which is reflected in the new tagline – IndiaMART, Aur Kya! Even in the future, we will keep focusing on innovating and evolving as per the changing needs of our customers.”

IndiaMART is the success story of twenty-six years of relentless striving for helping businesses of India to access the larger market aided by persistent innovation and evolution. During the course of its journey, it has transformed into a one-stop expert for all kinds of business needs with its offerings such as Price Discovery, Online Storefront, Access to Larger Market, Business Procurement, Lead Management, Secured Payment Options, Accounting, Order Management and Cloud Telephony. As of June-end, IndiaMART has 72 lakh suppliers & 15 crore buyers registered on the platform for their business requirements.