Wildcraft partners with IndiaMART platform to expand the footprint for its new line of SupermaskTM and PPE kits

New Delhi, 4th August 2020: IndiaMART InterMesh Ltd., today announced its partnership with the Bengaluru based outdoor gear brand Wildcraft India Pvt Ltd. to engage the services of its platform to target potential customers for its new line of SupermaskTM and PPE kits. The firm, in April, forayed into the Personal Protective Gear (PPG) segment by launching the re-usable respirators and PPE Kits amidst the COVID-19 outbreak.

IndiaMART, the largest B2B online marketplace in the country with over 100 million registered users would significantly strengthen the reach and visibility of Wildcraft’s reusable SupermaskTM and PPE Kits. In the last six months, IndiaMART has witnessed a substantial traffic growth in the personal protective gear category due to the pandemic and has become the go-to place for selling PPG products for major brands like Wildcraft India Pvt. Ltd.

Speaking on this partnership, Mr. Gaurav Dublish Co-Founder, Wildcraft India said, “Over the last few months, Wildcraft has had an opportunity to serve the nation and its citizens with its world-class PPG products meant to keep civilians, and frontline fighters protected in the long run. The partnership with IndiaMART allows us to leverage their platform to further expand our footprint in some of the remotest regions of the country. Through this B2B platform, we look forward to providing opportunities for employment to retailers and distributors in difficult times like these.”      

IndiaMART exploits the latest technologies like artificial intelligence, machine learning and data analytics to leverage the robust behavioural matchmaking that connects suppliers with relevant buyers and vice versa, this helps businesses to scale up and offers increased exposure on India’s largest online marketplace. 

Speaking on this development, Mr. Dinesh Gulati, COO, IndiaMART InterMESH Ltd., said, “During this pandemic, we’ve tried to serve not only the businesses but also the nation at large by ensuring that all COVID related products are available on our platform. Besides having businesses providing products like surgical masks, PPE kits and ventilators/BiPAP/cPAP machines, we’ve also brought in unique COVID products like nano mist sprayer, coronavirus stickers and posters, foot door opener, car partition, coronavirus incubation box, sneeze guard, mobile sanitizer and others. IndiaMART has witnessed an incremental surge in inquiries for these products, like inquiries for nano mint sprayer and mobile sanitizer shot up by 31 and 11 times respectively in the month of June 2020 if compared with the inquiries they generated in April 2020. This shows there was a demand for these products and IndiaMART as a platform ensured their easy availability.”

He further added, “Online channels have surfaced as an easy and a cost-effective medium for businesses during the present times, and with this increasing digitisation, enterprises have also started realizing the power of a digital platform as a demand generation channel and as a chief enabler for their businesses. IndiaMART not only aims at digitally enabling the brands but also strives to increase their visibility and reach even in the remotest parts of the country through a tech-enabled easy platform. Today, many leading brands across industries are leveraging IndiaMART and are exploring the digital way of doing business.”

IndiaMART is a pioneer in the B2B digital e-commerce with over 60% market share in the segment and provides an enabling marketplace to buyers and sellers to expand their reach and penetration. Today, IndiaMART has a registered user base of over 100 million, the largest in the B2B e-commerce market segment in India. Presently, 35% of the traffic on IndiaMART comes from the metro cities and the remaining 65% from tier 1, tier 2 and smaller towns.

Enterprises are utilizing the digital mediums for generating leads backed with insights into the consumer mindscape. IndiaMART provides a significant understanding of the way people are engaging online for enquiries, purchase decision making and sales. More than 350 leading brands across major industries like Healthcare, Construction Equipment, Farm Equipment, Hand and Power tools, Commercial Vehicles, etc, are executing plans to generate incremental business growth through IndiaMART.

About IndiaMART

IndiaMART is India’s largest online B2B marketplace for business products and services. IndiaMART makes it easier to do business by connecting buyers and sellers across product categories and geographies in India through business enablement solutions. IndiaMART provides ease and convenience to the buyers by offering a wide assortment of products and a responsive seller base while offering lead generation, lead management and payment solutions to its sellers. 

About Wildcraft India:

Wildcraft is a brand born for open air. Whether it’s a hill or a mountain, the forest or the countryside, the great outdoors can invigorate you like no other, and Wildcraft – India’s leading head–to–toe outfitter – equips you with the means to experience it. 

With deep investments in building manufacturing expertise across Karnataka & Himachal Pradesh, Wildcraft commands a leading position in the outdoor & tactical gear space on the back of R&D led product-innovations, distribution and an exceptionally credible brand positioning. 

Wildcraft India, headquartered in Bangalore with manufacturing plants in Bangalore (Karnataka) & Solan (Himachal Pradesh), is an Indian-born outdoor and tactical gear firm incorporated in the year 1998. Since its inception 22 years back, the company has transitioned from a hobbyist ‘garage’ brand to an Rs. 1000cr revenue firm committed to enabling and enhancing India’s pursuit of the great outdoors. Wildcraft India’s product portfolio includes winter jackets & rain-cheaters, Bermudas & convertibles, outdoor tees & shorts, all-terrain shoes & sandals, versatile backpacks & duffels, tactical rucksacks & combat kits, trekking & camping accessories, & today hazmats & respirators for pursuits like travelling, backpacking & trekking. The company caters to the diverse needs of the country with a portfolio of three brand – 

  • Wildcraft, for the backpacker in each of us, 
  • Wiki, for the artist in each of us
  • Torque, or the migrant in each of us. 

Keeping the business’s philosophy of “rekindling the explorer, & embracing the unknown” at its heart, the company has forayed into various unchartered categories. Wildcraft India products are designed to work with, & not against, the elements and are available in over 200 exclusive stores and 1,00,000+ multi-branded stores in over 1000 cities in India & across the globe. Wildcraft’s astute R&D capabilities were recently put to test by the India Defence establishment. After 3 years of rigorous research, & multiple user-testing & samplings across extreme conditions, Wildcraft has designed & developed, for the Indian Armed Forces a technical rucksack after rigorous research & development efforts have been selected for supplies to the Indian Army.

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