How a 40-year-old business transformed itself digitally through IndiaMART!

“The successful warrior is the average man, with laser-like focus,” stated Bruce Lee.

and this holds true for our IndiaMART champions who’ve become top sellers on India’s largest B2B platform because they know where their Target Group (TG) resides, which city would give them maximum ROI, and which marketing service is tailor-made for their business. Puneet Matreja, owner KayVee Footwear, Delhi touched and on boarded bulk buyers in the small towns and far-flung Indian cities, where it was difficult for his sales team to reach through IndiaMART.

Operating out of Naraina Industrial Area, New Delhi, KayVee Footwear had been in the business for the last four decades and manufactures school shoes, PT shoes, army jogger shoes, tennis shoes, and canvas shoes, etc. However, the company operations expanded unprecedently, [1] when Puneet decided to leverage the digital edge IndiaMART offered through its City Star service.

What’s City Star solution all about?

The IndiaMART City Star/Leader service boosts the visibility of sellers in selected city markets. While an ordinary seller gets 7/14 Buy Leads in a week, a seller who opts for the City Star/Leader service gets a 5x lift and can expect 35/49 Buy Leads, respectively. These sellers also benefit from a complimentary Keyword City Premium Listing, which is a top-up service that helps sellers appear higher in IndiaMART search for select keywords in the cities of their choice.

How City Star helped KayVee Footwear?

Puneet shares that he divided his marketing reach by choosing 50% cities where he had the bulk buyers already available, while the rest 50% was mapped for new cities to explore the hidden opportunities and untap potential buyers. The primary objective behind mapping new cities was to reach the buyers who had never heard of KayVee Footwear before, and it was easy to rank higher in the shortest time possible. The return on investment maximizes for the sellers who choose IndiaMART City Service, as the company profile shows on top for city-specific searches in their chosen product category.

As per Puneet, the City-Star service positions the seller as a local vendor and wins the confidence of buyers who otherwise hesitate to source goods and customized products from a manufacturer sitting more than 500 kilometers away.

There are many more sellers like Puneet Matreja, who have used City Star/Leader service to drive results, and enhance their consumer journey. IndiaMART hosts 93 million buyers5.7million suppliers, and 63million products and services, and by tapping into this humongous B2B connect, every business has to only gain, just like KayVee Footwear.

Share KayVee Footwear’s story with others, or share your own story with IndiaMART at, and we would love to feature your digitally empowered journey.