logo
close icon

Happy mcgarrybowen adds IndiaMART to its cart

ET Brand Equity

Happy mcgarrybowen’s specialist B2B arm has bagged the integrated communication mandate for IndiaMART, an online marketplace that assists Small & Medium Enterprises (SMEs), Large Enterprises and individuals to trade with each other at a common, reliable and transparent platform. The agency, from the house of Dentsu Aegis Network, won the account following a multi-agency pitch.

As part of the mandate, Happy mcgarrybowen will fuel the brand’s aggressive growth plans through multi-dimensional communication campaigns across outdoor, digital and social media platforms.

Commenting on the appointment, Sumit Bedi, vice president, marketing, IndiaMART said, “We were looking for a digital-first agency to drive our integrated marketing communication plan. Apart from our SME clients, this year we are also focussing on ‘Brand Solutions’ and our new online payment gateway, ‘Pay with IndiaMART’. Happy mcgarrybowen clearly fits the bill as it understands the digital space very well. We hope that our association with the exciting team at the agency will help us create some highly engaging communication for our target audience.” For the record, while ‘Brand Solutions’ by IndiaMART offers enterprise companies to grow their distribution and sales network via the IndiaMART platform, ‘Pay with IndiaMART’ enables easy low-cost instant payments through IndiaMART.

Praveen Das, MD – Happy mcgarrybowen, added, “For Happy mcgarrybowen’s new arm specialising in B2B, IndiaMART is a typical business that we want to take to the next level using a mix of digital and other communication formats that is calibrated to create a more favourable response. We are very happy to partner with IndiaMART to help accelerate their growth and leapfrog ahead with unconventional ideas using technology.”

Read more at Exchange4Media | Afaqs | Adage India | Indian Television

Latest Posts

Budget 2025 will support MSME sector further

Posted on April 24, 2025

The Launch of National centres of excellence for skilling, and Atal Tinkering Labs in government schools to encourage curiosity, innovation, and scientific temper indicates that the future of the...

Read More

Budget 2025 will support MSME sector further

Posted on April 24, 2025

two important areas that demand special mention are the programmes for manufacturing and the skilling of the future workforce. The introduction of the National Manufacturing Mission to support the MSMEs...

Read More

Budget 2025 will support MSME sector further

Posted on April 24, 2025

Addressing the issues of credit access and skilling, much prevalent in the sector, saw significant reforms in the budget today. The revised criteria for classification and...

Read More

Budget 2025 will support MSME sector further

Posted on April 24, 2025

  We are delighted to see the overwhelming contribution and growth of the MSME sector in India and the government’s continuous focus on enhancing it...

Read More