Tolexo collaborates with Google to boost sales and bring down customer acquisition cost

The Economic Times

Tolexo, a B2B commerce company, is collaborating with Google to increase traffic to its website and drive sales.

The company said order growth has gone up three times and the cost of customer acquisition had come down by 15% in the past year as a result of this partnership.

“At Tolexo, we are delighted that Google has partnered with us to spur the growth of the online B2B commerce space in India,” said Brijesh Agrawal, founder of Tolexo. “It has made significant contributions towards our larger vision of enabling Indian SMEs to fulfill their business needs in the most seamless manner.”

With about a million products available on its website, Tolexo is among the largest B2B ecommerce sites in the country, serving 2.5 lakh businesses.

For Google, the association with Tolexo is part of a plan to reach out to more small and medium enterprises.

“We saw great synergies in our goals with Tolexo. We, at Google, are focused on helping SMEs go online through our various programs, and enabling online B2B marketplace to scale, was a perfect way to help Indian SMEs realize the value and impact of doing business online,” said Nitin Bawankule, industry director for Google India.

“We were able to gauge the B2B demand by looking at search queries in the B2B space for industrial goods, and we realized that there was great demand with queries coming from all over India. By leveraging our advertising products, like product listing ads and remarketing, we were able to help Tolexo meet its goal. Our shopping ad formats today are not only helping drive orders but also helping Tolexo test and incubate B2B categories for their business growth.”

The online B2B market in India is expected to grow to $700bn-750bn by 2020.