Karcher Cleaning Systems- Penetrating the Indian Market Through IndiaMART

“The buyers actually show interest in the product, and these are genuinely hot enquiries.”

Mr .Ruediger Schroeder, Managing Director- India,
Karcher Cleaning Systems
Delhi NCR 24th Sep 2015

About the Company

Karcher is a German Company that has established itself as the world’s largest producer of cleaning equipment and has been operating in India since last 20 years. The company has a worldwide presence and is known for its high-pressure cleaners and window vacuum cleaners. It has pioneered the cleaning equipment technology and employees a mammoth, 10,000 people worldwide.

Association with IndiaMART

Ruediger Schroeder, Managing Director-India, Karcher Cleaning Systems says that when the company thought of expanding its marketing activities, it came into contact with IndiaMART.

Within the first year of their association with the marketplace, Karcher received several valuable enquiries, and went on to convert a major chunk of these enquiries into confirmed orders. Owing to the brilliant response, the company upgraded their operational activities to the next level.

“We received as many as 1200 enquiries in the last year through IndiaMART and the quality of these enquiries has been extremely good”, says Mr. Schroeder. He adds, “The buyers actually show interest in the product, and these are genuinely hot enquiries.”

Considering the fact that Karcher is a sales driven organisation, their aim is to have more and more customers on board. Mr. Schroeder says that India is a huge country, which presents them with ample opportunities to grow. In that regard, IndiaMART is an ideal tool for them, as it helps them to get in touch with customers across every corner of the country.

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