Taking a key step towards upping its marketing ante, online marketplace connecting buyers and suppliers, IndiaMART, today announced the appointment of Bang in The Middle as its creative agency. The agency would be responsible for driving integrated marketing communication for IndiaMART, which would involve formulation of brand strategy and brand communication and management across traditional and digital media.
Sumit Bedi, Vice-President, Marketing, IndiaMART, said, “IndiaMART has had an exciting growth journey since its inception in 1996, and we are looking forward to further fortify our position in the market through unique and innovative branding approach. We were looking for a partner who could understand both traditional and digital mediums and deliver a seamless brand experience to our audience. With Bang in the Middle, we got exactly what we were looking for. We are delighted to be associated with them and are confident that they would help us craft the ongoing journey of growth.”
Commenting on the win, Naresh Gupta, Managing Partner, Bang in the Middle, said, “IndiaMART was one of the earliest businesses to harness the power of the Internet in the industry, and is a leading player in the online space today. Being their creative agency, we are committed to deliver best-in-class creative solutions, which are in perfect congruence with their overall business objectives. It is an extremely prestigious assignment for us and we look forward to add value.”
IndiaMART is the latest addition to the list of industry leaders for whom Bang in the Middle offers communication services. The agency is currently working on a new campaign for the brand, which will be launched across multiple platforms. Irrfan Khan, appointed as their brand ambassador last year, would continue to be the face of the brand.