IndiaMART, India’s largest online marketplace, connecting buyers and suppliers organized a highly engaging discussion forum for the SMEs, IndiaMART Emerging Business Forum, (in association with ZEE Business) at Radisson Blu. The acclaimed forum under the key theme, ‘Branding and Innovation’ focused on the role and importance of branding and marketing and how it can help SMEs rise up the growth gradient.
According to Sumit Bedi, Vice President, Marketing, IndiaMART “One of the key mistakes startup companies typically make in the early stages of development is overlooking the importance of marketing and branding. Additionally, small businesses remain occupied with day to day operations primarily and often neglect building their company’s image through intelligent branding strategies. It is essential for MSMEs to realize that to break out of the clutter and encourage customer loyalty, branding and innovation plays an indispensable role.” The event witnessed prominent leaders on the esteemed panel of speakers.