LUDHIANA: IndiaMART, India’s largest online marketplace connecting buyers and suppliers organized a highly engaging discussion forum for the SMEs, IndiaMART Emerging Business Forum, (in association with ZEE Business) at Radisson Blu Ludhiana.
The acclaimed forum under the key theme, ‘Branding and Innovation’ focused on the role and importance of branding and marketing and how it can help SMEs rise up the growth gradient.
According to Sumit Bedi, Vice President, Marketing,IndiaMART “One of the key mistakes startup companies typically make in the early stages of development is overlooking the importance of marketing and branding.
Additionally,small businesses remain occupied with day to day operations primarily and often neglect building their company’s image through intelligent branding strategies. It is essential for MSMEs to realize that to break out of the clutter and encourage customer loyalty, branding and innovation plays an indispensable role.”
At IndiaMART’s Emerging Business Forum in Ludhiana, our objective is to mentor SMEs on branding and marketing ideas that can help them define their organization in the public eye, discuss best practices which catalyze them to survive and grow in the highly competitive market landscape.”, he added.
The event witnessed prominent leaders on the esteemed panel of speakers like AjitLakra (MD-Superfine Knitter and President – Chamber of Knitwear & Textile Associations of Ludhiana), Gurmeet Singh Kular, Chairman of Ph.D. Chamber (Ludhiana), and President of Federation of Industrial & Commercial Organization, Arun Kumar Yadav (DGM, State Bank of India) and Ajay Thakur (Head of BSE SME).
Each one of them shared their insights and wisdom on the promising impact of efficient branding strategies in building a sustainable business in India and beyond, along with a special session held by Mahesh Munjal, the CMD of Majestic Auto- Hero Group.