IndiaMART, India’s largest online marketplace, announced the next phase of its brand campaign which is combining TV, online display and social media. The campaign takes a lead on IndiaMART’s core motto ‘Kaam Yahin Banta Hai’. IndiaMART’s TV commercial which stars Irrfan Khan, is looking to fulfill specific requirements of buyers’ through their mobile platform.
“There is no denying the fact that proliferation of smart phones has greatly influenced consumer buying behavior. With 41% of the overall e-commerce transactions in the country being conducted via mobile phones, the medium offers an immense potential. Thus, with this campaign, we wish to encourage users to download the IndiaMART app or log on to our mobile site through their mobile phones for all their buying needs, even while they are on the move,” said Sumit Bedi, vice president, marketing, IndiaMART.
The campaign highlights IndiaMART’s conveniently designed mobile platform mobile site and app for buyers. Buyers can check the seller listings and contact sellers using their mobile phones anytime and from anywhere. IndiaMART Mobile App has witnessed over 2 million downloads across Android, iOS, Blackberry and Windows platforms, contributing significantly to the overall traffic on IndiaMART. The mobile site and app enable users to easily search for reliable suppliers in their preferred location.